The giant Amazon's streaming platform, Prime Video, will add advertisements to its content from 2024, it said on Friday, its ad-free offering becoming more expensive. “To continue investing in compelling content and continue to increase this investment over the long term, starting in early 2024, Prime Video shows and movies will include limited advertising,” the giant announced on its website.
This ad-supported offer will launch in the United States, United Kingdom, Germany and Canada early next year, before France, Italy, Spain, Mexico and Australia during 2024 , specifies Amazon. The price of the standard Prime subscription will not be changed. However, subscribers will be able to opt for ad-free content for an additional $2.99 per month in the United States. The price of this subscription in other countries will be announced later, specifies the group.
Amazon is not the first streaming platform to offer this type of subscription. Disney launched an ad-supported subscription last year in the United States, cheaper than an ad-free subscription, and later expanded it to Europe. One of its main rivals, Netflix, has also launched this type of offer around the world. Streaming platforms are seeking to combat the decline in the number of their subscribers, with offers with or without advertising, or limiting the sharing of passwords between users.