Decathlon remains the favorite brand of the French, Ikea and Fnac drop out

All the planets are aligned by Decathlon. The leader of the sports market in France, which recorded a turnover increasing by 12%, to 15.4 billion euros in 2022, would also be the favorite brand of the French, according to a ranking produced by the OC cabinet

Other brands have been able to conquer the French in this year of inflation. Among the jumps in the ranking, we can note that of Grand Frais, in third position, which gained three places compared to last year. The mass distribution brand, more profitable than the mass distribution average, has more than 300 points of sale throughout France and is preparing to open its first store in Paris. Grand Frais owes its reputation to its large stalls of fresh produce, seasonal vegetables, but also exotic fruits, often arranged under misters which give the impression of absolute freshness. Still in food distribution, Picard, the flagship frozen food brand, still occupies second place on the podium.

Among the surprises on the podium, we observe the return to favor of Yves Rocher, who nevertheless recorded a drop in his sales in 2023, and of Leroy Merlin, who gained four places compared to last year. Against all expectations, the furniture giant Ikea was shunned by consumers, despite its low prices and increasing sales volumes. The culture and leisure brands Fnac and Cultura have also plummeted, weakened, according to LSA, by their excessively high pricing in these times of inflation.