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The end of 'cookies': what will happen to Internet advertising?

Google will end third-party 'cookies' in 2023, changing the rules of online advertising that have governed much of the Internet until now and launching a major challenge for companies large and small.

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The end of 'cookies': what will happen to Internet advertising?

Google will end third-party 'cookies' in 2023, changing the rules of online advertising that have governed much of the Internet until now and launching a major challenge for companies large and small.

In the mid-1990s, Louis Montulli, a twenty-three-year-old engineer at Netscape (then the leading browser), was faced with the challenge of developing a tool that would allow websites to have some memory.

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