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What is Apple's video plans mean? : Now get to business

Two billion dollars sound like a lot of money. So much of the technology has invested a giant Apple, according to industry estimates, prior to the launch of its Video-streaming service in attractive TV shows and films, so that CEO Tim Cook may announce at the presentation on Monday the new offer with several timpani strokes.

Some of the Details are in the run-up has already leaked. So Jennifer Aniston and Reese Witherspoon are to take part in a series on rivalries in Breakfast television. Steven Spielberg is the according to reports, the Mystery series "Amazing Stories" back to life. And then is rumored to be a secret Thriller with the title of "The Sixth Sense". But at what price Apple will offer a streaming service? It is a subscription deal like Netflix or offered at the Apple Originals, as otherwise in the iTunes Store to rent or purchase? The industry is eagerly waiting for answers.

fight for every customer

For Klaus Goldhammer, the founder of the Berlin-based consultancy and market research Institute Goldmedia, a question arises. For him, there is no doubt that the Video-on-Demand market can tolerate another provider. "With Apple, Disney and Fox as well as a TV Now and 7TV in Germany, it's happening, but it's only the beginning," he said to the daily mirror. The next years will fought, almost at any price to gain market share. "No one's off on a fast Break-even."

However, different requirements apply for the individual Player. While the business model of Netflix is based solely on the Video-subscription service, Amazon and Apple are still in other areas of the business. And unlike Netflix, it is dependent to Fund its billion-Dollar Originals on credit, sits the Apple on top of a mountain of money.

could Also be the commencement of the motives for the Market to Apple, different, think gold hammer: As the technical development of Smartphones and Tablets had already advanced very far, further growth only via Services and content reach, a gold hammer. This could go so far that iPhone and iPad could be the owner of in vain in the enjoyment of self-produced movies and TV shows, to sales of the devices to boost.

More demand for content was never

for Sure is, that the speculations are now shooting up to the herb. The technology blog "Recode" as a Consideration, the bundling of various subscriptions via the Apple platform. Services such as HBO, Showtime and Starz via Apple in the package could be cheaper than individual deals sold. As in the case of Apps, Apple would earn on commissions to be a direct competitor of Netflix or Amazon. For the spectators, but also for the producers of the Streaming Originals in a Golden era according to the views of the gold hammer. Limited the offer is not more than the fact that quality and success can not freely expand. No successor for "Game of Thrones" was still considered the most successful series of recent years found.

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Kurt Sagatz

The Trend in the USA is in any case already now to subscribe to two or three streaming services – however, the local System is different, with expensive TV Kabelabos significantly different from the German conditions. But also in Germany, the readiness to subscribe to one or more streaming services. In the case of the Under-30-Year-old you are already in front of the classic television, and currently, the birth to discover strong vintages until the mid-50 the offers. "The change is in full swing, the flag pole is still a long way," the market researcher certainly.

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