Fairtrade is in the Trend: The Germans are buying more and more Goods have been produced under acceptable conditions. Nevertheless, fair trade is not growing, according to experts, fast enough.
sales Of fair trade goods is growing - regardless of the product, no Matter whether cocoa, rose or clothes, in all areas of the fair-trade industry is growing. According to the Association TransFair, the sale of 2018, reaching a total trade volume of 1.6 billion euros. This corresponds to a growth of 22 percent compared to the previous year.
on average, consumers spent 19 euros for Fairtrade goods. This coffee, with sales of 20,000 tonnes was once again the most important product. But also fruits such as bananas or flowers found their buyers.
The market share of fair trade bananas in Germany was last year at 13.5 percent.The increases are not enough
According to TRANS fair, sales fair trade products has grown each year since 2005 by double digits. Nevertheless, the non-profit Association of rating of the market share as too low. Only four and a half had been a percentage of in Germany, selling coffee under fair conditions marketed.
"fair trade is growing, but it's not growing fast enough," TRANS-fair-in-chief Dieter Overath. Producers suffered massive rates under low Stock. "Young people are turning away from agriculture, because you can of your life." Overath is calling on the government to promote fair trade.Rich sales growth for Fairtrade products, 27.04.2010 Atlas |Germany |Berlin