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The double game of business journalists

"Cui bono, who benefits from it?" This question is business journalist and book author René Zeyer in his texts. To whom the reporting to global data leaks, such as the Panama Papers or the Paradise Papers? Who critical article about the machinations of Ex-Raiffeisen-chief Pierin Vincenz benefit ?

zeyer's Thesis: The research were the works of Mach with the one-sided fütterter journalists with the purpose of the criticized people are ready for him. So, for example, Pierin Vincenz, or Jean-Claude Bastos, the controversial Swiss businessman who has managed, with its Quantum Global group, the Angolan state funds.

"Who writes about Raiffeisen texts, is to acquire in this area of PR mandates."Dominique Strebel, head of studies at MAZ

Now it turns out that Zeyer operates a very unconventional business model. On the one hand, he is as hard a Researcher, as a Journalist, takes no sheet before the mouth and injustices, denouncing. On the other hand, he runs a communication Agency, it offers customers the "development of PR-copywriting, Ghost writing, and communication strategies".

Who its Clients are, the zeyer's secret. Can it be that he mixed in both of its business areas and, under the guise of journalistic work of other objectives, namely the acquisition of lucrative communication mandates?

money for an article

there are clear indications. Both exponents of Raiffeisen, as well as of Quantum Global Zeyer in the past few months was approached. The confirm three independent persons. A says, zeyer's practices in the PR industry generally known. Zeyer required in the case of Bastos money for one of his benevolent article, and offered, in the case of Raiffeisen, as in the case of Quantum Global as a PR professional for public Relations.

In the case of Raiffeisen, he put, according to the source, even a communication concept on the table, he wanted to make money. Cost: 20'000 Swiss Francs. More Zeyer offered by the Raiffeisen-actors Patrik Gisel, Pascal gantenbein and Guy lachappelle, personally, as a communications consultant. At the same time, he wrote in the "Basler Zeitung" about Raiffeisen.

This "business model" is apparently not a new one. In the year 2007 under Zeyer searched the Internet presentations of the parties on the Federal Council. "While the CVP, the SP and the FDP to receive just the mid-range notes, in his analysis of the SVP clearly the best", reported the online portal of the labor Responsible for the SVP-performance, the company INM. The managing Director referred to Zeyer in a post on as "my friend" and he confirmed, to have from him or his corporate communication mandates.

conflict of interest is not open

In the last months of René Zeyer to handle the public, journalists of the online magazine "Republic", and also this newspaper and accusing it of faulty research. Only problem is that In his texts of the economy twisted journalist some facts.

for example, Zeyer had faith in his readers, the Swiss Federal tax administration investigating the case, Bastos only against the consulting company KPMG. In reality, the procedure of the tax administration is directed, primarily, against Bastos, and two Quantum-Global-company-Chairman of the Board. And against KPMG because of Complicity or participation to tax offences. Zeyer knew of these facts, which are easily available in public sources to check.

So: Cui bono? René Zeyer is obviously playing a double game. He tries to back up his reporting PR-jobs – without the associated conflict of interest ever disclosed. In the industry Zeyer pushes on a lack of understanding. Dominique Strebel, Director of studies at the Swiss school of journalism MAZ, says: "The Central capital of a journalist is his independence. Who writes about Bastos or Raiffeisen journalistic texts, is sure to acquire in this area of PR mandates. Anything else makes the journalists lose all credibility."

René Zeyer had questions about his business practices remain unanswered – for reasons of the confidentiality of its transactions.

(editing Tamedia)

Created: 16.04.2019, 21:42 PM

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