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Like the tobacco lobby forcing the US authorities in the knee

President Trump surprised at the beginning of September with a bold announcement: E-cigarettes should be completely prohibited, unless they contained no substance other than tobacco. So no flavored products, which are developed specifically for young people. This was a clear message, and they corresponded to what had the founder of market leader Juul in mind. E-cigarettes should be, therefore, a withdrawal aid for smokers, as the body would absorb by the Evaporation of tobacco less harmful pollutants.

today, However, is clear: The announcement of the President and the intentions of Juul castles in the air were. And the United States pay a high price for it. The number of Vaping-the dead has risen to over 50. Hospitals treated more recently, in addition to the lung damaged more and more young people with serious nicotine poisoning.

the fear of voters favor

Trump withdrew his promise, after the tobacco lobby E-cigarette manufacturers were parading their lobbyists, and for two months the Congress edited. Republican members were afraid the voters favor, and put Trump under pressure. A leadership shortcoming in the case of the control authority, the FDA has created even more uncertainty. Stephen Hahn, the Trump nominated FDA-Director, crossed to a hearing, each question from the democratic side, whether a ban on flavored E-cigarettes support, and stated that the Dossier lying in the White house, not with the FDA.

"States, such as in the United States are not possible in Switzerland."Mads Larsen, Manager of British American Tobacco Switzerland

This was only half the truth: The Supervisory authority is directly in front of your most important decision in this matter. Because by next may, the E-cigarette manufacturers have to demonstrate that Vaping is less harmful than Smoking, and as a withdrawal method can be recommended. This step did the British health authorities: For the Evaporation is clearly less risky than tobacco Smoking, which is why it is Vaping-has been allowed firms to sell E-cigarettes in hospitals.

But the UK and the rest of Europe were never an addiction shaft, such as the USA. "Conditions such as in the United States are not possible in Switzerland, because nicotine-containing E-cigarettes in the EU, stricter considerably regulatory requirements are subject to, as this is the case in the US," said Mads Larsen, Manager of the tobacco company British American Tobacco Switzerland in Zurich.

"The difference is that in the USA health problems like moral Crusades are exaggerated."Brad ro du, Professor of medicine, University of Louisville

E-cigarettes and refill cartridges would have to be in the EU, child - and tamper-proof, in the USA, by contrast, the free market reigns. Is equipped of this market, mostly from China, where over 9500 companies manufacture 90 percent of the world's consumed E-cigarettes. You benefit from the fact that the nicotine concentration and the purity of the ingredients in the USA, tested to be regulated neither systematically nor clear.

dealing with Vaping refers to a typical American Problem. The government makes the company as long as free Hand, as it is the lobbyists, by pressing can. But when the crisis comes, then there is a lack of cool heads. "The difference is that in the USA health problems like moral Crusades are exaggerated," says Brad ro du, a Professor of medicine at the University of Louisville and an expert on tobacco abuse. "It seems that American politicians have no idea of the history of the tobacco industry, or they totally ignore it."


moved back Actually, the US has diluted government repeated each experiment or delayed, to regulate E-cigarettes and their manufacturers. How to Trump this fall, Barack Obama pulled back already in 2016 a ban on flavoured products. In 2017, the FDA extended the proof period for the benefit of the manufacturer, after the authorities had initially even considered to regulate E-cigarettes as a nicotine patch as a medical product.

This Hesitation catapulted Juul in the role of the leading supplier, with a market share of around 70 percent. Similar to the digital corporations like Facebook or Google, the Vaping industry in the United States reached a competitive edge, without the stricter rules in Europe slowed down.

"With Juul to VAPE a whole cartridge; however, you can stop after each cigarette."Sharon Levy, Director of a rehab program in Boston

An example: The nicotine limit of Vaping products in the United States is more than Double that of those in Europe. This could, according to explain to doctors why, in recent years, more adolescents with nicotine emergency cases of poisoning must be relatively treated.

New Generation of nicotine addicts

fears A study by the FDA shows that today more than five million Teenagers vaping on a regular basis, which is why researchers and Doctors are afraid that the E-cigarette could create a new Generation of nicotine addicts. "With Juul to VAPE a whole cartridge; however, you can stop after each cigarette," says Sharon Levy, Director of the rehab program in a children's hospital in Boston. A cartridge contains the same nicotine as a pack of cigarettes. The Fickleness of the US government also allowed a thriving black market. Many Chinese brands are unsecured. On the black market procured products with THC Oils and Vitamin E acetate are considered to be the main reason of the Vaping epidemic.

The development is reminiscent of the beginnings of the advertising campaign of the tobacco companies. The industry had to admit in the result in court proceedings, that they had increased the nicotine content gradually, in order to create a greater dependence of smokers. Now you on the Vaping train and takes on increasingly in control.

The future of vaping is more than ever in the hands of Big Tobacco.

in mid-September announced Juul, the advertising in the United States to interrupt and to refrain from further Lobbying against flavored E-cigarettes. On the same day CEO Kevin Burns resigned. It was replaced by K. C. Crostwhaite, Ex-President and one of the top executives of Philip Morris. He was also a growth Manager of the tobacco multinationals Altria, the has secured for 12.8 billion dollars a controlling share of 35 percent of Juul. The future of vaping is more than ever in the hands of Big Tobacco, the industry, against the Juul was once a runner.

Created: 07.12.2019, 08:32 PM

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