The Discounter Lidl has abandoned its plans to sell only Fairtrade bananas. Lidl will be offering in the summer on a nationwide back bananas to the entry price without Fairtrade certification, announced the discounters on Friday. "We have not managed to convince the customer of our commitment," said Lidl Manager Jan Bock.
The Fairtrade-label Goods, which originate from fair trade and in the manufacture of certain social, environmental and economic criteria have been met. The Discounter announced last September, to want in the future, nationwide, only bananas with the Fairtrade certification and sell. The company will be solely to clear the "responsibility for the sustainable production of its products and for improved living and working conditions in the growing countries," said Bock at the time, the much-publicized foray.
Ten to 20 cents more per kilogram, the cost of fair trade bananas
The new system should be progressively rolled-out, there being no sufficient quantities were available. Recently, there was a 40 percent of the approximately 3200 Lidl-stores only bananas with the Fairtrade certification. That price pressure is great, showed up quickly. However, Bock had announced in January: "A General withdrawal there will be." But apparently the consumer is not played, the should for Fairtrade bananas, the food magazine, according to ten to 20 cents per kilogram more than conventional bananas on a competitor of Aldi. A generally weak business with fruit in the first quarter exacerbated the Situation.
in the Future wants to offer the discount stores nationwide Fairtrade, as well as conventional bananas. Lidl corresponds to "the customer demand for bananas in the price segment and the current market situation first," said the company. All the cheap providers, its Mission has not given up yet. Also in the future Lidl will inform its stores about the value of fair trade, - said Bock. "We stand by Fairtrade."