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Facebookreklam may be directed to the vaccinskeptiker

the Group in question includes almost 900.000 users. Another that uses vaccinskeptikernas egenformulerade slogan "informed consent" covers 340.000. Advertisers could also target people who are interested in individual, high-profile vaccinmotståndare.

allows advertisers to customize their target audience based on the quantities of the characteristics.

Facebook comments are not themselves kategoriseringsfunktionen, but told The Guardian that a closer look at this.

to Facebookanvändare looking for on the vaccine is steered away from evidence-based pages and posts, against vaccinskeptiska pages.

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