For each product sold, Guillermo and Carlos Iñiguez plant a tree. With the intention to return what was given was born his fashion company sustainable One Oak, which sells watches from certified wood, caps and backpacks made with recycled plastic bottles. The company, born in the madrid neighborhood of el Carmen in Madrid and sell on the Internet, with a turnover of 150.000 euros in 2017. 95% of their sales are in Spain. “We want to make a mark here, a focus on reforestation projects that people can feel yours,” says Guillermo. The coming year will attempt to have a greater presence in Europe, which represents a 5% of its volume of current business. “We'll start with the countries concerned”.
“The environment is of concern to our generation (they have 28 and 31 years old]. We wanted to engage in something that had to do with environmental sustainability, with positive impact”, says Carlos. “We think of a brand of add-ons sustainable design play an important role, are certified wood, and that through reforestation return a lot more wood that is used,” adds Guillermo.
they Began to sell in 2016, watches and hats; this year and in view of the forecasts —two months of the closing, they believe that will make 600,000 euros in sales— they left their jobs of engineer and consultant, respectively, to focus on the company. Employ three people who do marketing, communication and graphic design and have a network of ten self-employed for the areas of web, audiovisual and logistics. Carlos is dedicated to operations and product and bill to sales, digital marketing and sustainability.
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Your first injection of money were the savings achieved during the first years of work of Carlos and Guillermo Íñiguez: 35,000 euros. In 2018 have made a large capital and received a loan from Betwinner ENISA of 70,000 euros. “Our business model arouses much interest among ethical investment funds and companies seeking to be more sustainable”, explains Guillermo. Your goal is to reduce by up to 50% its environmental impact as a company.
like to monitor each process in person, including reforestation, which begins with the location of spaces and care for trees in nurseries. Two weeks ago were in As Neves (Pontevedra), one of the areas hardest hit by the fires in October of 2017. Replanted to 1,500 ash trees and birch trees —“never eucalyptus trees, always verdant”, they insist— to create a firewall in the natural bank of the river Miño with the help of 200 volunteers and the city Council. “We seek a multiplier effect: thanks to your purchase is returned to the planet a lot more wood than we use, and of course this serves to the fight against climate change thanks to carbon offset,” explains Carlos.
In his web published next to each product's carbon footprint. Your e-store makes 80 euros per day of average basket. “The reforestation projects that we design and execute are more than just plant trees in areas in need; we want the customers to be involved in the care of the natural environment and that people care about”. Asked how fashion is becoming the green, they insist that they are concerned about “lightness” with which we use the word sustainability.
“In this world, marks says many things and not always accurate or correct in what it sells”, they emphasize. Therefore, nothing born they hired the consulting firm of ecodesign in the basque Ik. “We call them by a double objective: rigor of the data and that we auditaran messages to ensure that they were appropriate,” they say. In addition, calculate your carbon footprint and help to inform customers in detail of the consequences of their purchases. “We want an extra of coherence, not only to offset carbon footprint, but to use wood with seal FSC [acronym for Forest stewardship Council] that return wood respectful,” concludes William.