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No other action on the Swiss winter tourism caused so much fuss as the "Hammer Deal" of Saas-Fee VS. The Winter Card called Saisonabo there in 2016 for the first time, for 222 francs. In the past and in the current season of the action for 255 francs, was repeated. Now the Figures for the financial year 2017/18 the Saastal Bergbahnen. The financial statements as of the end of October shows how the low price effect was out of the race already in the second year.
The model Winter Card did not have the desired success, "and brought the society in a dangerous position," writes the Executive Board of the Saastal Bergbahnen in the annual report 2017/18. The income from the Saisonabos decreased compared to the previous year by 20 percent or 2.5 million Swiss francs. "The planned sales target has not been significantly achieved," writes managing Director Urs Zurbriggen.
Not only on the revenue side, the action is flopped. The "Hammer Deal" was also marketed with a lot of advertising. The marketing of 3.2 million Swiss francs in costs in the first year of the action, in the following year to 3.1 million. Before the campaign, the advertising expenditure amounted to only 600'000 Swiss francs. In the business report on the marketing of the Winter Card is referred to as a "wrong decision". Survey
how Much gifts you this Winter for Ski-subscriptions? (a Person)
About 1000 Swiss francs
Between 500 and 1000 Swiss francs
Between 200 and 500 Swiss francs
Under 200 Swiss francs
Nothing
Over 1000 Swiss francs
20%Between 500 and 1000 Swiss francs
20%Between 200 and 500 Swiss francs
20%Under 200 Swiss francs
20%Nothing
20%5 votes
Over 1000 Swiss francs
20%Between 500 and 1000 Swiss francs
20%Between 200 and 500 Swiss francs
20%Under 200 Swiss francs
20%Nothing
20%5 votes
That was a year before, yet quite different. The former mountain railway Director and co-founder of the "Hammer deal", Rainer Flaig, boasted of their own Innovation. For his company, a 30% increase in turnover and a Mini, this resulted in the then-net profit of 180'000 francs.
goal in the current season
missed Now suffering from a hangover. In the SaaS valley mountain Railways of the Austrian schröck needle group rose in October. The company owns ski resorts in Austria and participation in the lifts of Savognin GR. A capital cut and new share capital of 6.2 million Swiss francs preserved the Saastal Bergbahnen. Flaig, the company left prior to the Start of the third Winter Card season, he now runs the sports cars Andermatt-Sedrun.
Even if the current season brought plenty of snow and sun, is likely to be the balance in Saas-Fee, in turn, is sobering. The goal is to sell 66666 season tickets, was clearly missed. The "Hammer Deal" is history. Saas-Fee is closed now, the "Magic passport", a composite of 30 West Swiss ski resorts. The Saisonabo from 399 Swiss francs.
New happiness for Saas Fee? The "Magic Pass" to go through with it now. (Keystone)
in Spite of the expensive consequences of the Winter Card also has positive effects for Saas-Fee. Hotels, Restaurants and sports shops are about more guests. Andreas Keller from the industry Association of cable cars Switzerland, says: "Saas-Fee has to shake the industry up. Discounted subscriptions of ski resorts such as the Magic passport or the Top 4-ski pass in the Bernese Oberland, as well as dynamic pricing models, there would be today."
(editing Tamedia)
Created: 20.03.2019, 10:40 PM
