A bag of chips for $1800

The leather clutch - which is carried crumpled beyond recognition, as models impressively demonstrated on the muddy Balenciaga runway during Paris Fashion Week recently - is Demna's understated take on a classic Lay's chip bag. Only with "Balenciaga" lettering and zipper on the top. Even the inner lining of the bag is silver, like the original. The accessory is available in the flavors “Original”, “Salt

Designer Demna himself doesn't appear to be entirely averse to the potato chips, having recently been spotted in Antwerp with an actual bag of Lay's chips. "Like it's a beautiful clutch," captioned this image of lifestyle magazine Dazed. Shortly thereafter, Balenciaga's creative director surprisingly announced the collaboration on Instagram - "The Lay's x Balenciaga leather chip bag" he captioned the photo:

Fashion fans are divided on the new partnership, to say the least, as excerpted from the reactions on social media: "Brilliant", "It's art and humor, nothing more. They'll go down in history for cracking a joke that I think is pretty funny", "The deepest abyss of crass commercialism", "It's a joke, isn't it?", "This must be some kind of social experiment be", "Just like Lay's bags, this is literally half-hot air", "It's a mockery of fashion", "Look what we can do because we are Balenciaga! Where's the fashion in that?” or “They just want to fool everyone, don't they?!”.

Another user wrote: "I did this in Boy Scouts with ironed on laminate. Nostalgic" - and a lot cheaper, because the original bags from Lay's - with a content of 150 grams - are available for just under 1.60 euros in selected supermarkets.

"For Balenciaga to release a $1,800 bag of potato chips with his name on it is probably the most ridiculous, startling, puzzling, dazed, stupid, astounding, breathtaking, flashy, horny, and outrageous Most confusing thing I've seen this year," wrote one Twitter user. And that's saying something, after the fashion house recently caused a sensation with the world's most expensive garbage bag - the "Trash Pouch" made of calfskin. Which, by the way, is available for the same price as the clutch for chip fans.