VIDEO. Coldplay and Bruce Springsteen to dispel stress in pigs of Aarseelse grower: Happy animals provide better meat

Tielt David Martin and Inge Of the Stone from the Well growing recently, excluding pork for vleeswarenproducent Breydel from Gavere. Because research has shown that pigs with less stress and better meat yield, get the pigs by David and Inge six hours per day music is to be heard in the stables. Among others, Bruce Springsteen, Coldplay, and Simon & Garfunkel are on the playlist.

“thanks to the cooperation with Breydel we are in the field of animal welfare a step further,” explains David Martin from. “Earlier, we also all in on sustainability, while we are also strong in the local production believe. So is the entire production chain, from farm to slaughterhouse, within 25 kilometers of each other. Where animal welfare is concerned, we have already longer chew toys and toys in our stables laid. Now, so there's also music added. I understand that people and colleagues the use thereof are not to understand, but studies have shown that stress definitely has an effect on the meat. In pigs that a lot of stress have known during their life, you get so-called PSE meat. That is pale, aqueous flesh that quickly crumbles during cutting. And that, we want to obviously avoid. That is why we are in the month for the pigs to the slaughterhouse to leave two times three hours a day of quiet music playing. The same music plays as the pigs on transport and on arrival at the slaughterhouses of Tielt, Ruiselede is the same music imposed. This will keep the pigs in their comfort zone.”

We play quiet music when the pigs are shipped and on arrival at the slaughterhouses of Tielt, Ruiselede is the same music imposed. This will keep the pigs in their comfort zone and they have no stress

David Martin

Wag with the tail

The playlist contains fifty songs, and was composed by Breydel. That the music should be played back, even in the specifications that vleeswarenbedrijf Breydel the Aarseelse grower has delivered. “There is everything in between, even if there is no hard rock music, rather quiet songs. Among others, Coldplay, Bruce Springsteen and Simon & Garfunkel. Or you can see to the pigs that they enjoy? Yes. They are quiet and wagging their tails. On the other hand, it is also for our employees in the stables, more pleasant working with some music.”

Artisan

“the Happy and healthy animals provide better and tastier meat. That's not a fairy tale”, explains managing director Ivan De Keyser of Breydel. The vleeswarenproducent conducted recently a drastic turn in and put the contracts with all suppliers stop. The Keyser buy now only at three farmers who have an eye for animal welfare, including so Marvaco of David Martin from Well. “In the meat you have on the one hand, large organizations that are very export-oriented. On the other hand you have the small hoeveslagers under the church tower, which was a better story. I found that we, with our product more belong in the artisan camp.”