two months ago, closed most of Denmark down. We went in coronaisolation. It affected, of course, the Danish business community strongly. But how has it looked out for the sex trade at home?
We have asked a number of players on the market, from porn to sex toys about how the development has been here in the coronaforsømte spring.
While Denice K allererede in april opposite the bt.dk claimed that her webcamside, dkwebcam.dk, had scored an incredible 20 times more visits than normal, other cammodeller also experienced increase.
For example, Sandra Elfort, which, under his sexalias Lou has worked as a cheeky cammodel for a number of years.
- I saw a very large increase in the number of visitors in my chat, almost from the moment the first press conference was held. And it's not gone the other way, although more have started working again. I think a lot has got the eyes up for webcamsex under lockdown, and it is not something they want to get rid again.
- I have particularly seen an increase of young users, the 18-20 year olds. I'm thinking that they especially bored at home, when they do not have the opportunity to go in the city, see friends and so on.
- But I haven't just seen a change in the wishes of the users, they have all been very different, says Elfort, which in the past have told me that analleg, grøntsagsonani and urinfetich are popular services.
And I think that the industry will continue to grow, I think, a webcam and content-creation, as you see it on ManyVids and Onlyfans, is the future of porn.
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The Danish pornoproducent and model Elvira Friis, manager of the payment service eromaxxx.dk, who has Danish and foreign films on the shelves. She has been seen on the brugerstatistikken in the first two quarters, and can trace an interesting development in the categories that have been more or less set.
Oral sex: +38%
Bondage and SM: +14%
It is mainly the soft categories, which have experienced large increases, tells Elvira Friis. Photo: Elvirafriis.dk
Analsex: -2 %
Big Tits: -16%
Big ladies: -23%
Small tits: -31%
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Elvira recognises that it can be difficult to draw an unambiguous conclusion on the basis of these figures, but:
- It is a little more soft, the mainstream categories that have increased in popularity. The more extreme is the percentage dropped. Maybe it's the few who look pornoen together, says Elvira, which informs that the page has had more traffic - and peaked after two weeks - but fewer signups.
- This may be because we haven't produced new content since the lockdown, and we are waiting still, until it is more secure.
One of the world's major tubesites is xhamster.com that has millions 60 visits from Denmark annually. In coronaperioden mid-march to mid-may has 13 million danes visited the site.
Director Alex Hawkins tells us, that traffic from Denmark increased by five percent in the beginning of march and the first weeks of march and again the beginning of april. It which is less than in Italy and Spain, where isolationskrav has been harder than in Denmark.
on the other hand, traffic continues to increase through the whole period up to 17. may. In the last part was up 14.4 percent compared to last year - despite the fact that In has been started with the reopening in a few weeks, says Hawkins for the Extra Magazine.
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Alex Hawkins believes that one of the reasons that traffic is still high, may be, to bars and restaurants, the first opened this week. So enough is many back on the job, but a part of social activities is on the back burner - to xhamster.com’s advantage.
A nice detail by the danes ' habits on xhamster.com is that the average time spent is running up and down. It is topped by 11.5 minutes 14. april and is now under 10 minutes. According to Hawkins, it may be due to two things:
- People have got more busy than in the beginning of the lockdown, and therefore have less time to pornohygge. And so are the users better find what they need. They have become experts on their own sexuality during the decommissioning. the
And what, the danes have seen in recent months? Well, it has not changed from the norm: We are looking for three times as much on Danish porn as anything else. The second most popular is 'mature'. The most popular porn star among the coronaisolerede danes, of which 30 percent are women, have been Katja Kean.
Katja Kean hitter still. Photo: Claus Lunde/Ritzau Scanpix
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Especially in the beginning of the crisis, there were various reports from the Danish sexlegetøjsbranche.
Some reported a massive decline, while told on the explosive increase. Other told about the status quo - as the country's largest, sinful.dk.
- After Mette Frederiksen press conference the 11. march we had a period where the sale of sex toys was business as usual, says press officer Rune Kjelsmark.
It was only in the end of march, we could see a change in sales. The positive growth continued into april, which went beyond all expectations, and it ended up being the fourth best month in Sinfuls history.
It also meant that when we look at the figures from the 12. march to the 12. may, so sales in Denmark increased by 68 percent, when we compare with the same period last year.
Kjelsmark tells that the particular sex toys for couples that have been in high demand.
- Our sale of sexlegetøjssæt has increased by 185 percent compared to last year, while parvibratorer has increased by almost 210 percent. Here, the customers have been particularly interested in parboksen ‘Sinful 10 Day Promise Challenge’, which contains ten different products.
- at the same time we have also seen increases in other products for both women and men, so there has certainly been singles who have shopped sex toys in this period. We are really happy that it has gone so well, but we also expect that we are approaching normality again at the end of the month.
Jonas Olsen owns three different sexrelatede Danish pages. And they have all experienced the increased traffic.
- If we compare the periods 11. march to april 30 vs the 20. January for 10. march, so we can see an increased interest.
Pornotubesiden triplex.dk: + 10%.
Prisssamnenligningssiden dildopriser: + 15%.
Lystica.dk sexnoveller: + 7%.
- A small fun thing is that on all of my pages I can see a relatively large decline of about 20% from Wednesday. 11. march and forward to Sunday, where things almost explode, says Olsen, who informs, that he has not registered significant price fluctuations in the sex toys in the periods.
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Eroti.dk, who primarily make themselves in articles about sex toys and sexnoveller, has experienced explosive growth, explains Jacob Baker.
- From the prime minister's speech d. March 11 to d. 13 may 2020 compared with the same period last year we have 270 percent more visitors on the page. In concrete figures it will say that we last year in the same period had about 150,000 visitors, and during the Covid-19, we had approximately 560.000. The largest growth was from 11. march to end of april.
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The most sold products via eroti is for men fleshlights, prostate-vibatorer and sexdukker. Women bought the most g-punktsdildoer, klitorisvibatorer and bækkenbundskugler, while the most wanted parprodukter has been sexspil, buttplugs and strap-ons.
Baker says, that especially the big cities are behind the growth spurt.
Copenhagen: 314% more visitors.
Aarhus: 265% more visitors.
Odense: 339% more visitors.
Additional experience eroti.dk is also a massive interest for sexnoveller.
- We have in the analysis period had 124 percent more readers of our sexnoveller, similar to the well-88.000 persons in this period.
in General, expect eroticism.dk, that whole flattens out as it gets opened up more, but:
- In the and with the danes looking into a summer vacation, where you most likely can not go abroad, we believe that the extraordinarily high interest will be at a certain level.