the Trend continues: more and more take the part of the books via digital subscription. In 2018, increased the services by 33.4 per cent compared with the year before. It shows the annual report "Bokförsäljningsstatistiken" from the Swedish Bokhandlareföreningen and the Swedish Publishers'.
" It has been going on for several years. The entire growth in the industry is what is happening digitally, " says report author Erik Wikberg, phd at the stockholm school of Economics in Stockholm, sweden, to TT.
is even greater in terms of volume: that is the number of times a book listened to. It also means that snittintäkterna for digitalböckerna decreases, which Erik Wikberg think will be a major issue for publishers and authors in the future.
" this is incredibly positive for the consumer, it is like a ever book all year to take some of the books for such a low price. But over time, it is also in the interest of consumers that the industry should be able to give out books. It is not easy to live on to be a writer and go revenues down even more it will lead to many of the author ends, " he says.
the Industry have also been concerned that the ljudbokens boost should lead to easier stories to be prioritized, because they are more suited for the medium. At the same time becomes the threshold before the new literature lower for those with digital subscriptions, think Mats Ahlström, chairman of the Swedish Bokhandlareföreningen. With a fixed fee, you lose nothing to try a new book.
"I think that people consume stories on a larger scale when there are several formats," he says.
- and ungdomslitteraturen also continues to increase, which it has done in the last five years. It went up by 8.3 per cent, calculated in Swedish kronor last year. At the same time, Erik Wikberg studies on children's reading does not show an increase at the same rate. Thus, it is likely the child who is already reading as may the books, so the challenge to get more people to read remains, " he stresses.
" Research shows that reading to children has a dramatically larger vocabulary, and it also affects how they learn of public service announcements, journalistic articles, and any form of text. All agree that it is nice and good to read but don't talk as much about the necessary aspects. It is a question of democracy, " says Erik Wikberg.
if you Look at the literature that is in demand is the Swedish narrator high in the rate, while the interest of the detective story has cooled down. It can on the other hand, depend on that particular genre is popular to listen to, and the digital subscriptions are not included in the comparison. Clearly, however, is that translated fiction is declining, with 16 per cent, while the Swedish novels increases by 11 percent.
it has also remained tough. They sold 5.5 percent fewer books and grocery stores sold 8.8 per cent fewer books in 2018.
" We have seen some closures and bankruptcies during the past year. I am concerned but think that there is still a structural change that takes place, " says Mats Ahlström.
He compares with the united kingdom and the united states that have similar supply and price Sweden. Where dropped bookstores long as the land, but in recent years the trend has reversed and the physical bookstore is growing, as well as the sale of pappersboken.
" My hope is that we will adapt. We're losing the booksellers, but I hope that soon we are through the steel baths.