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Impossible but true – the breast poster

The city of Zurich is built on a mountain of secrets. Who begins to dig, throwing from time to time to Gold, but also to unpleasant things. It is not meant the power of the Zurich sewage system, whose purpose is to make us forget how much we crap produce sublime culture in General. This story begins in a Tunnel under the main railway station, where today the Sihltal-Zürich-Uetliberg-Bahn railway has its Terminus.

Here is a U-Bahn station. But the project for a Zurich U-Bahn failed in may 1973 at the ballot box. It was buried and with him a sexist campaign, one can hardly believe that it was time. The was driving such a thing with the tunnels and the sex: You have to accept that in the minds of post-war Lich embossed men's brake failed systems as soon as a dark hole on the horizon appeared.

No dangling penises

This should also have something to do with Sir Alfred Hitchcock. The success of the Director, according to the favorite actress Tippi a Harvey you Weinstein of his day, shortly after the 1959 Hollywood censorship. He showed in the last scene of his box office hit "North by Northwest", the hero couple who kiss in a sleeping car, and then cut to a setting of the train as it enters a tunnel. Pretty pushy, and clearly ambiguous.

The famous scene in the Hitchcock movie. Video: Youtube

Just as 14 years later in Zurich for the construction of a subway is to be advertised. Only that there was a lack of censorship on top of that, a clearly sexist Plot: a bare-breasted young woman rises up through a big, silver. The Slogan: "the Top without bumper traffic, when the bottom of U - and S-Bahn about". The top of without? Bumper traffic? Tunnel? And no, there was no Committee, the operated with the Slogan "down without" and dangling penises. The only one that demanded a "pause for thought" – with a naked male model, in the style of Auguste Rodin's "the thinker" pose, primary and secondary sex characteristics sent.

revenge of The voting public?

Even though both sides put on a thematically inappropriate nudity, the breast poster to be worlds cheaper and degrading. To an astonished posterity it is recorded thanks to an article in the magazine "Hochparterre", relying on a contribution from the "Schweizer illustrierte" of 1973. There, the "subway Fans" would be courting with such posters, "the Zurich-based voting citizens". The voting citizen-probably less – but had then only recently, politically in the conversation, because you had to get used to. It would be a pretty Pointe Zurich today has no subway because the women took revenge.

But is it at all conceivable that in Zurich in 1973, really political posters were hung with a Topless woman? Witnesses on the TA-editorial-doubt. The press has dealt with other Controversies. The SP is approximately accused the city Council to have the tax money posters per U-Bahn funded. No word of a scandalous Plot. In old editions of the NZZ is the dirty bumper traffic Slogan, but without a photo. The old aunt was holding to your principles.

Topless was also in Vienna

Behind the campaign, the private "society for the promotion of a Zurich U-Bahn". Its former President, the former EPP-Councilman Otto Baumann, is now the age of 83. He likes (remember, after an encouraging interjection of his wife), as you have at that time in Zurich posters with the impact of traffic Slogan hung in the air. But the Subject? No, not a memory, it was him. The responsible recruiter Peter Felix, a LdU-a member of the Parliament, one can ask no more, he died. Just like the Journalist of the "Schweizer illustrierte".

Rich another track. Takes you abroad, to Frankfurt-on-Main, where, in 1968, the first U-Bahn-trains in operation. And how you recruited there to understanding for the construction work? How do you teach the disgruntled car drivers, that there are no detours, no U-Bahn? Logically: with a Topless hippie girl in bell-bottoms, and the Slogan: "Topless".

That was what they thought in Vienna, where, in 1969, with the subway construction started. The appropriate poster slumbers today in the Austrian national library – after all, the young woman is allowed to keep their Breasts covered. In this respect, it seems quite plausible that the Zurich poster was serious. It was in a iconographic (dirty)Tradition, which was copied from the other.

The poster from Vienna, appeared in front of that in Zurich. Image: Austrian national library

The Subject was still in a second Tradition: that of the sale of the sexual Revolution. In the ' 60s, much was in motion, what seemed to be the female emancipation first of all, to the benefit of. The blunt sexual reports such as those of Alfred Kinsey debunked the bourgeois morality, the anti-baby pill took the Sex, the fear, and left-wing revolutionaries that promoted sexual liberation as a step towards a new society – even in pornography they saw emancipatory potential.

at the same time, there was but a Sexwelle in the (tabloid)media, the loosened morality exploited commercially. With pictures of naked female Breasts, which proved to be very promotional – what made abroad, "Sun" or "image", copied the "look". It also showed that the pornography consumers, the political programs of the sexual revolutionaries were not really matter. Self-reports on the free love in the communities not served primarily voyeuristic instincts – what the male protagonists were not entirely innocent, because some of the ' 68 found the equality of the sexes in the theory any more attractive than in practice.

blind spot

Otto Baumannvon derlängst defunct "society for the promotion of a Zurich U-Bahn" to wonder why now the story of this old poster re-excavated. Maybe this is the answer: because it is a piece of time history, shows us how far we have come. It is in 1973, in a time of the hangover, as prominent feminists such as Alice Schwarzer sobered noted that the Sexwelle had brought the women, "not more freedom and satisfaction, but more self-denial and frigidity". And it would no longer be conceivable today.

imagine, for the cantonal water law would have been advertised with a bikini woman.

Man, for the cantonal water law would have been advertised with bikini woman and the Slogan: "Our wetlands is not a private thing before!" There would be an Outcry, those responsible would be finished politically. The also believes Helena Trachsel, head of the Zurich Department for equality. The people were sensitized in comparison to at the time for sexism .

Today, Teenagers report, according to Trachsel, even in the case to the Swiss fait trading Commission, if a camp advertises with sports for guys and shoes for girls. And companies like the construction company Agir, which was recently about sexist advertising and zotiger sayings for headlines, have to worry about jobs.However, the integrity Commission has a blind spot: it is not for political advertising to be responsible. Sure, we may not be aware of the progress, so maybe we need to build a subway.

Is encountered, the breast poster 1973? Or have you noticed since then, other political campaigns are sexist in nature? You can write to us by E-Mail. (Tages-Anzeiger)

Created: 16.03.2019, 16:21 PM

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