Discount-the war between the Net, Fakta, Rema1000, Aldi and Lidl are raging like never before, and the latter has introduced a 'Danish approach’ to convince that the 111 shops in denmark sell much other than hard processed German foods.
It is something udanske logo has been adorned with a heart shaped Flag, and from Lidls head office deleted a steady stream of red-and-white marketing.
for Example, sent the chain's new head of press recently a press release in which the words 'English', 'danes' or 'Denmark' entered into the whole 38 times.
the German Lidl will appear - English and most recently have begun to make use of the Morten Korch-idyll in its efforts to convince skeptical customers that a large part of the vegetables and the meat is Danish.
for Example, is the shopping-the facades, the tv commercials and Facebook covered in advertisements from the mid-a livestock farmer 'Martin', which delivers to Lidl. He convinces a skeptical female consumers that the animals have it good.
On a giant banner at Lidls facade in Herlev, denmark, advertised with the Danish meat. But Lidls meat marked with the Dannebrug now also in English? No, not always. Photo: Christian Monastery
Also the meat in the kølediskene is provided with the Flag - accompanied by the assertion 'Danish-Produced'. But recently it was a female cattle-grower from Holstebro skeptical: Could it now be that the meat was English?
Photo: Danish veterinary and food administration
I turned the packaging, and saw to my big surprise the small letters, which revealed that the meat was actually German, and Dutch, she explains to Extra Bladet.
- My husband and I are calves-producers, so we are of course outraged that the Lidl on the way lying to customers. I was really offended by it and actually my husband became outright furious - he was really crazy, she says:
- It is a disgrace to lukrere at the Danish meat producers good reputation on the way, so I turned several times to the staff in the store. They claimed that it was perfectly legal to use the Danish Flag on the German meat, as long as the German meat is packed in Denmark.
the Cattle-grower, who does not want his name in the newspaper, complained now to the Danish veterinary and food administration, who visited Lidls head office where the placing on the market is the brainchild.
- We estimated that it would be misleading to use 'Danish-Produced' and a Danish flag on the packaging, however, there stands the 'Beef from the EU under the Dannebrog and the country of origin on the back, it was not sufficient that we we could sanction it, says Bente Holst, fødevarechef in the Danish veterinary and food administration.
But the cattle-grower still believe that the people in the great style will fuppet.
- Think again, they are selling German meat labeled as Danish. It is as unethical. Also for us Danish kvægproducenter, as opposed to the German and Dutch must comply with strict rules concerning animal welfare and medication, which makes it more expensive to produce beef and veal, she says.
Lidl: Now we remove the Dannebrog
Ekstra Bladet has asked Lidls head of communications Morten Vestberg, why customers deserve to be cheated.
- In Lidl, of course, we never had an intention to mislead or cheat our customers, which in nature is the absolute most important thing in our world. It is them, we are here for, and without them existed Lidl in short, is not, he writes in an email.
- Therefore, we listen extra carefully, when individual customers are telling that they did not have our marking as true and fair. Although our labelling is in full compliance with the applicable law, we may well follow the criticism. Therefore, we are changing our labelling and packaging, and already in the coming weeks implemented this on the first fresh meat and poultry products.
He promises that in future, there will not be a Danish logo on fresh meat and poultry from abroad.
- We hope the updated labeling will eradicate the doubts our customers may have had, writes Vestberg.