China is only part of the explanation: These three problems have crippled the Apple

Imagine an ad like this from Apple: the New planet to search – we need more customers.

Mentally was the ad the other day indented, as the company's top executive in a longer message to its investors needed to recognise that Apple is hamstrung by its own success.

It goes with the other words, no longer to delude the shareholders into the tech giant can grow further. Instead, growth is stopped, even though you have tried to meet difficulties by raising prices unfairly.

It is particularly Tim Cook's words on the decline in China, which has been given attention. And just the too-high prices on particular iPhones also have scared chinese customers away.

But if one reads well between the lines, represents a different and quite interesting pattern. Apple has more than it difficult to produce enough of the products that customers actually want to buy. It applies, for example, the headphones AirPods, already before christmas, was completely sold out in all Nordic countries.

of course It is bad, at a time when it is struggling to get sold the cell phones and computers, they had hoped to sell.

There is a costly shadow over Apple's sales in China, which is a very important market for techgiganten. At the same time, the company has difficulty to get customers to buy the too-expensive iPhones that no longer is the best for the price. Photo: Nicolas Asfouri/Ritzau Scanpix

But here it goes well

the Future for Apple is not products, but services. The company sells for billions of dollars in its appstore and had in the past jul its best selling apps ever.

the Decline is in other words, not only on the chinese, who refuses to pay the overpricing of a cell phone, they can buy better from brands such as Huawei, OnePlus and Xiaomi.

A second problem, Apple has even created at first, to trick the users and secretly make their phones slow, because the phone batteries were rubbish.

then had the Apple in the entire 2018 so as a plaster on the wound changed the batteries to discountpris, and it has cut heavily in the expected revenue.

the Problems are not less in 2019, when the competition will bite hard into the Apple's market share. Just ask Huawei, which sold 200 million units or 30 percent more in 2018.

That both the chinese and the rest of the world's consumers at the same time have discovered that an iPhone is not the only kvalitetsmobil, only makes the problem much worse for Apple, who now have started to work for the money.

Apple's problems were also debated in the DR Deadline Sunday, and the video can be seen here.

Technology - 22. dec. 2018 - at. 15:09 the best of the Year in tech: Here are all the winners