Chain store loses 600.000 kr. on the day in Denmark

nearly three years after the Lidls Danish director Finn Tang of mysterious causes was fired from the chain's head office in Kolding, he is in full swing with probably the most demanding task in the Danish retail trade for many years.

He has been entrusted with the position as top executive in the hard-pressed Danish division of the Aldi, as the last seven years has lost over 1.5 billion. kroner in Denmark, equivalent to almost 600.000 dollars per day in the total of 182 stores.

It is a small price for the top German owners, who have promised Finn Seaweed, that they did not give up, even if the Danish discountkrig hurts.

It requires massive three-digit millioninvesteringer to reverse the curve.

Aldi has not previously, to the same extent invested in the organization, in goods, in logistics and in stores. There is been invested in to build some quite a few new shops, but now has been given the green light to invest in Denmark in order to create a profitable business, says Finn Tang to the Fødevarewatch.

Aldi Denmark has introduced a strategy, the five so-called 'must win battles'

the focus is on fresh products, nice looking and inviting shop design, exciting spotvarer, a clear dissemination of low price and high quality, and a 'winning, who inspires and motivates'.

Also when it concerns the range have the chain changed its expression, write Fødevarewatch. 1100 items have either been replaced or have got a new packaging, and there have been several branded and Danish products on the shelves.

As part of the tremendous housecleaning closed chain in 2017 its 32 worst stores in Denmark, while the other eight were shut down in 2018. Since then it has all of the chain's 182 remaining stores scored a major or minor makeover and is now significantly more up-to-date.

Finn Tang

Finn Tang, 52 years old, living in Odense

After the higher commercial examination and the diploma in accounting graduated bankelev in Varde Bank Cfo Vestfinans, Varde Bank (1990-1993)

chief financial officer + adm. dir. in Baldur, the Albani Breweries (1993-2000)

Managing dir. Lidl Denmark (2001-2016) Managing dir. ALDI Denmark pr. 1. september 2017

Read more about Finn Tang here.