Lihattomat layer and a cheeseburger on the market next year - wendy's founder: We cannot continue this way

Wendy's was founded by Heikki Salmela download direct the words climate change. Classic products will also soon be meatless by version.Hesburger legendary layer the burgers will soon be a vegetable protein steak. Antti Nikkanen

Hesburger website has appeared in the hamburger advertisements under the text: Can the burger chain will give up meat? Text by clicking you can view a documentary on climate change.

Rural areas in the Future, Wendy's founder and chairman of the board Heikki Salmela , in turn, said that ”the burger chain could give up meat, when the demand of the vegetable products found”.

the evening paper called Salmelalle and asked, what's going on. Is Wendy's really even giving up meat to use?

the burger chain's customers. Our mission is to create the kind of product options that the customer could be the greener option specifically for meat, Salmela said now evening magazine.

Salmela said that Wendy's not ”anywhere in the name of” telling people that meat eating must stop. The chain, however, wants to put the options out.

– We need to create options, which maybe allows the customer to change buying habits, Salmela said.

New versions

Wendy's is currently building a soybean plant Kaarinaan. There is a purpose to develop new products for vegetarians. Rural in the Future Salmela said that ”Wendy's wants to create a vegetable protein, so a great steak, that the meat eater gets from meat as good as experience, or even better”.

the Evening papers Salmela reported that vegetable protein patties will end up not only their own burger menu, including the classic products such as layer - and cheese burgers. They arrived to dominate the market next year-end. Sure, hamburgers may still also original, in the flesh version.

?

– It's just stick to it, what it tastes like. We strive to make it the best possible taste. Much the same way that in time a mayonnaise sauce. They have gained immense popularity. At the same time the idea aimed at this to do.

Salmela does not respond directly to the question, could a Wendy's be sometimes completely meatless.

Like I said, we sell what our customers want. We are one hundred percent service of traffic operations. All, what our customers want, it's what we do.

"gotta start Somewhere”

Salmela recalls that wendy's soy tortilla sales has increased in recent times immensely.

– in Time, our main product was meat pie and two hot dogs. Gradually it has changed to salads and layer of hamburger and this type of. Taste preferences and food habits go slowly forward.

?

– When this type of thing is raised, it may be that many take it negatively. We want the responsible company to stimulate discussion, because this is an inevitable fact and we must understand this thing, Salmela said.

– If someone claims that climate change does not exist, so... we're a family business, we have future generations. We can't continue this way, what we have now done. I remember when I was with my dad Turku Airisto with my dad fishing. It shows the ten meters to the bottom, when the perch were swimming. Now seems not the five cents. This is such a dramatic change, that we are useless to speak, that we have things in order. No.

Salmelaa irritates also the debate about how Finland is useless to talk about climate change, because China and India pollute as much.

you gotta start Somewhere. We need to be examples in Europe.