Aftonbladet was a journal – we are now a digital company

"Aftonbladet was a journal – we are now a digital company,"

"Aftonbladet was once a journal. Today we are Sweden's largest news site, one of the country's top digital companies. In 2018, has Aftonbladet has grown, today we have a total digital reach of over 3.5 million every day. Visit us in the mobile phone, the chances are you are reading over ten articles at a time. The substantial involvement not only gives us pride but also a strong business. Last year we made a profit of over 200 million, something most media can only dream of."

"Yet that is the journey from being a newspaper to being a digital company is tough, even for the newspaper Aftonbladet."

"the other Day came the news that the Bonniers buy lokaltidningskoncernen Mittmedia. It's certainly not the last great strukturaffären in the Swedish printmarknaden. It is not the answer to how the local journalism to cope with digitisation."

"Aftonbladet belongs to the large publicly listed media group Schibsted. Here in Sweden we hear together with the Block, SvD, Prisjakt and Lendo, to mention a few, we have systertidningar and sites in Norway and a bunch of colleagues on digital marketplaces around the world. Schibsted's journey has been hugely successful, early saw that the world was facing change and dared to bet digital. Today, we have great development team, dataanalytiker, konverteringsspecialister, experts in artificial intelligence, SEO and robots. Soon to be one more listed companies created out of the Game."

"Large values have been built, yesterday could Schibsted's new ceo, Kristin Skogen Lund, delivering the best quarterly result ever (897 million Norwegian kroner for the fourth quarter of 2018). Still struggling even Schibsted's newspapers and mediesajter with declining profits. Why? The answer is that people's behavior changes faster than the business models have time."

"Digitisation is a fundamental shift in our society and the digital business needs time to grow. It can be seen on Aftonbladet's results for the year 2018, which also came yesterday."

"Aftonbladet continues to grow digitally and shows a very strong result and good profitability. The digital advertising revenues grew by 2% during the year and the profit (Ebitda) was 204 Million. It is a lower profit than 2017, then the Ebitda amounted to sek 270 Million. At the same time amounts to the profit margin to 11.4 per cent, which is one of the industry very high level and confirms the Aftonbladet's unique position in the market. We have digital revenues of nearly one billion, but has also been forced to clamp down on our expenses. For at the same time, we continue to lose revenue on the print and so it will likely be for many years to come. The positive is that the digital developments to a large extent compensates for this spigot. But not fully. The next few years will be tough for us."

"Leading nyhetsjournalistik around the clock, live-tv and program, grävreportage, perspective, and analysis costs a lot of money."

"It is positive that the newspaper probably has a longer life than what anyone thought a few years ago. We at Aftonbladet put a lot of love on our journal, each day working a wonderful team to continue to develop both he and our magazines."

"the other Day presented a new management team, the experienced editor and magasinschefen Erika Scott, the driven affärschefen Micke Fristedt and knowledgeable kvällstidningsredaktören Nicke Franchell. On Saturday, a brand new magazine, luxury lovely Gala."

"We like our journal, but Aftonbladet is today something different. Journalism is the heart as always, but we fight on a digital playing field against american giants like Facebook and Google, and soon Amazon, and then Alibaba. For us to succeed we need a stable and healthy business."

"we are building now, with digital advertising revenues, our successful Plus-services, a growing tv deal and the services Viktklubb. We also develop new digital journalism and new business around Food & Wine, Travel and Aftonbladet Labs start-up Family that makes family life a little easier, safer and more fun. Parents tell and the experts will answer, explain, and give advice. Peek in here!"

"the Aftonbladet newspaper was a newspaper. Today we are a digital company that creates the strongest journalism. Each and every day. For you and 3.5 million others."