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The Altrad group and the French Rugby Federation have signed a partnership which will allow the group specializing in industrial services to remain on the jersey of the French teams for two and a half years, the FFR announced on Wednesday. “The Altrad group and the FFR are delighted to announce the signing of a new contract putting Altrad on the front of French Rugby national team jerseys, as a tier one premium partner,” explained the governing body. of French rugby in a press release, without giving more details on the amounts.
The Altrad group and its eponymous owner, Mohed Altrad, have already been the jersey sponsor of the Blues since January 2018. It will now appear on the shirts of all French teams. The entry ticket to be a tier 1 partner is estimated between 6 and 12 million euros.
“As part of this partnership, the Altrad Group and the FFR have established their relationship in perfect harmony with the highest ethical standards desired by each,” specified the FFR. This clause “aims to ensure that everyone’s actions and decisions correspond to the principles of transparency, integrity and respect” of both parties. Mohed Altrad and Bernard Laporte, then president of the Federation, were convicted in December 2022 in a case of active corruption, influence peddling and abuse of corporate assets.
At the head of the FFR until January 2023, Laporte was forced to leave his chair during his second term, pushed to resign after his sentence to two years in prison and a 75,000 fine by the criminal court. of Paris, for having entered into a “corruption pact” with... Altrad, a pact linked in particular to the sponsorship of the French XV jersey. Both men appealed.
The FFR is facing significant financial concerns, including an operating deficit of around 40 million euros. Its historic partnership with the insurer GMF, which began in 1985, will end in June, we learned on Thursday.
