the Centre party is the party that invests by far the most on the EUROPEAN elections. Campaign's budget is just over one-third of the budget of the last year of the campaign, which means more than 25 million sek.
" We think this is perhaps the most important EUROPEAN elections since Sweden became a member in 1995. As the liberal party, we have a big task given the increasing presence of right-wing populist parties like The sweden democrats, says the party secretary Michael Arthursson (C).
List: So much add parties
placed on the printed materials as election posters and advertisements in the media. It also costs much to promote physically in the entire country, according to Michael Arthursson.
Work with social media does not cost as much because it is largely based on the candidates and active members put up things for themselves.
– But even if it is a small part of the cost so it is a big part of our activities, " says Michael Arthursson says that it is in the party called for the ”digital outreach”.
How much money a party plowing the bottom of the campaigning plays an important role for the visibility, both when it comes to the party's imperatives and the candidates shown up.
according to Kajsa Falasca, who is a researcher in political communication at Mid sweden university. In last year's parliamentary elections, she saw that some parties invested more money than others but to get them back in the form of more votes.
– It depends on if voters vote for what questions they think are important and which party they think for the best policy.
In the election campaign in 2014 saw researchers that many went out in social media to have a dialogue with voters. But when they realized how much resources and time were required, it led to that social media became as small as an ad for a political message which is then följarna got to disseminate and discuss on their own.
– But in last year's election campaign, we saw many trying to take back the dialogue with the electorate, " says Kajsa Falasca.
to create a kind of digital valstugor where they announced a time and a place, for example on Facebook, when they were present and tried to answer questions.
But even those who are not particularly active myself, can have a major impact by getting others to interact and share, according to Kajsa Falasca.
" A leader who is recording a clip and the out puts can fill a very important function, not least for their own members. It is an effective way to run the campaign internally in the party.The traditional tv-the debate is still one of the most important ways to reach voters Photo: Hampus Andersson
the issue of whether politicians should embrace the rapid emotions or cool down the tone and make thoughtful posts.
– If you look to the elections in 2018, it was the post that brought of feelings, both positive and negative, that received the most interaction. It is so social media works.
In the last election campaign it was also used by Instagram, where the communication is less emotional than on Facebook and Twitter, according to Kajsa Falasca
– Then we saw that female politician Annie Lööf and Alice Bah Kuhnke was able to arouse emotions with a different tone. They were more positive and showed little of his personal life, but did it in a way that got into the politics of it.
social media is not enough, according to Kajsa Falasca, which means that the parties continue to campaign in the traditional way with valstugor and utomhusaffischering.
In the autumn election campaign and chose some parties away the tv-advertising on the ground that it is expensive but not particularly effective. But the traditional tv-the debate is still one of the most important ways to reach voters, according to Kajsa Falasca.
– To put out a half-baked comments that they can't stand and have to take it back.