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On his social network X (formerly Twitter), Elon Musk does not hide his vehemence towards Facebook and advertisers who continue to publish advertisements on the competing platform. At issue is a complaint from the American state of New Mexico which accuses Facebook of not sufficiently combating child pornography. The South African billionaire directly attacked Disney, which continues to pay Facebook, and the Meta group, to publish its advertisements.
Elon Musk notably criticizes Bob Iger, the boss of Disney, in one of his tweets published Thursday: “Why don't you boycott Bob Iger? You approve of this,” referring to the controversy targeting Facebook. A few minutes later, the Tesla boss asks “why the marketing managers” of Facebook’s client advertisers “support child trafficking”. He goes even further in a third tweet where he insinuates that Bob Iger thinks it's "cool" to run ads displayed alongside child sexual exploitation and that he should be "fired immediately ".
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These tensions between the two men are not new and go back a few weeks. On November 16, the NGO Media Matters published a report which showed that, on X, advertisers' advertisements were found alongside pro-Nazi content. It doesn't take much for advertisers to flee, like Apple or Disney. Elon Musk then accuses them of “killing” the platform with the elimination of significant income for However, last March, Elon Musk thanked him for being present on X and called him one of the biggest advertisers on the social network.
In addition to criticism linked to advertising, the South African also attacked Disney's desire to make its productions more inclusive. “Disney has a big content problem. Everything they have planned is unwatchable. “It’s the greatest example in the world of the harmfulness of becoming “woke”,” he lambasted on December 2. Enough to fuel the discord between the two men, among the richest on the planet.
