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If the protest against the pension reform is no longer as strong as a few weeks ago, it is no less sound. Since Emmanuel Macron's televised intervention on Monday, the opposition has been even louder, with pans hit by another kitchen utensil. Whether in Alsace or Hérault, the president has seen fit, in recent days, to be ironic about this new mode of protest. On Wednesday, the Head of State then mocked the approach: "We can massively relaunch the saucepan industry, which we do not produce enough..." According to him, it is not "the saucepans (which) do not will advance France”.
A touch of humour...which has not escaped the notice of kitchen utensil producers in France. And in particular Cristel, manufacturer of high-end stainless steel products since 1983. On its Twitter account, the company did not hesitate to take up Emmanuel Macron's initial sentence to better divert it to its advantage. "Mr. President, at Cristel, we make saucepans that move France forward!", laughs the maker. Recalling that it is a company belonging to the "living heritage".
Again on the move this Thursday in Ganges (Hérault), the tenant of the Élysée reiterated in his verbal outbidding. And this, while some demonstrators had thrown eggs and potatoes at the police. "Eggs and saucepans are just for cooking at home," mocked Emmanuel Macron. In its publication, Cristel, which produces from Fesches-le-Châtel (Doubs) even posted the photo of a worker, proudly brandishing a stainless steel saucepan. A skilful communication strategy that allows the company to surf on current events. What to sustainably boost its sales in France?
