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The Competition Authority imposes a fine of 91.6 million euros on the French subsidiary of the Swiss watch manufacturer Rolex, which banned its distributors from selling its products online “for more than ten years”. she announced Tuesday. Seizure by the Union de la Bijouterie Horlogerie and the jeweler Pellegrin
The competition watchdog in France considers these practices “serious, because they amount to closing a marketing channel, to the detriment of consumers and distributors, while online distribution has been growing for fifteen years for luxury products, including watches. “Taking into account their duration (more than ten years) and their nature, the Authority pronounces a sanction of 91,600,000 euros” against Rolex France, and holds Rolex Holding SA, Rolex SA and the Hans Wilsdorf Foundation (other entities of the Swiss group) “jointly and severally liable for payment of the fine”.
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To justify the ban on online sales, Rolex cited the desire to preserve its image and fight against counterfeiting. If these two concerns are legitimate in the eyes of the Authority, the total ban on online sales is not “proportionate” to the objectives pursued. “Rolex’s main competitors, themselves faced with this type of risk, have implemented solutions (notably technological) making it possible to reconcile online sales with the fight against counterfeiting and off-network sales,” she notes. Besides.
The 91.6 million fine handed down on Tuesday comes a week after a sanction of 4 million euros inflicted on the tea producer Mariage Frères, already punished for having - in particular - banned the online sale of its products. While Rolex was also accused of having concluded "a generalized agreement with its distributors to fix the retail price of its watches", the Competition Authority estimated Tuesday in the full version of its decision that this practice was “not established” and therefore dismissed the case regarding this second complaint.
