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Small revolution coming for Netflix. In a few months, the American streaming giant will no longer be just a digital platform: it will be available in small parks, called “Netflix House” where its users will be able to enter the world of their favorite shows, according to Bloomberg. These new generation leisure centers should offer experiences, rotating installations, shows, games, and of course places to eat with themed dishes.
To access it, however, you will have to wait a few months. The pioneer of audiovisual catalogs does not plan to inaugurate the first two parks before 2025. The concept will then be extended worldwide. “We saw how much fans love immersing themselves in the world of our films and TV shows, and we thought a lot about how we could take that to the next level,” said Josh Simon, vice-president. president of consumer products at Netflix.
Also read: Twenty-five years later, Netflix is putting an end to its original activity: DVD rental
Netflix has been testing pop-up experiences for fans for several years and has introduced 40 of them in 20 cities around the world. The platform thus opened a pop-up restaurant in Los Angeles in early 2023, including dishes and drinks created by chefs who appeared in the American giant's cooking shows. A temporary store based around the Stranger Things series was also set up in Paris in March at Porte de la Vilette.
