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Time magazine was well inspired to name Taylor Swift “personality of the year” last Wednesday. In the wake of this announcement, the mega pop star broke the music tour revenue record. For the first time in history, a concert, The Eras Tour, has exceeded the symbolic mark of one billion dollars (1.039 billion), according to the ranking of the specialized magazine Pollstar. Between March 17, which marked the start of his tour at State Farm Stadium in Glendale, and November 11 at Estadio Mas Monumental in Buenos Aires, the star sold 4.35 million tickets in 60 dates. Average price for a place? $239…
Pollstar not having included six concert dates in its ranking at the end of November, over the year as a whole, The Eras Tour could bring in 103 million more and reach 1.14 billion dollars.
Until now, the only artist to have come close to this symbolic billion dollar revenue summit was Elton John. His farewell tour, Farewell Yellow Brick Road, which began in September 2018 and which ended last July after numerous postponements due to Covid, brought in $939 million. But it took the Rocket Man performer 328 dates to achieve it. That’s five and a half times as many concerts as Taylor Swift.
The singer, whose next concert will take place in Japan in February, could even shatter her own record, according to Pollstar. When The Eras Tour ends at the end of 2024, the tour is expected to gross $2 billion.
