Jamel Debbouze throws himself into the void in the name of green gas

Going full throttle on biomethane thanks to Jamel Debbouze? This is the bet that the supplier GRDF took on by organizing a communication campaign with the star actor for muse in order to promote this 100% renewable gas. In this film, Jamel Debbouze goes to the set of an advertisement for green gas that he has agreed to support… without having read all “the fine lines of the contract”. The actor discovers on the spot that he will have to perform a stunt against his will. And not the least: a jump into the void from the top of a diving board several meters high, itself overlooking a cliff.

The objective of GRDF's advertising campaign is clear: to popularize this green energy produced from agricultural and household waste and relatively little known in France. With advertising spots broadcast on television and on social networks, the Engie subsidiary intends to raise awareness of “this key vector of the energy transition, 80% of which comes from my agricultural sector”, according to the words of Laurence Poirier-Dietz, general director of GDRF. Today, the 674 methanizers installed in France represent a production capacity of 12 TWh/year “i.e. the equivalent of the annual production of more than two nuclear reactors”, specifies GRDF in a press release. Produced locally from agricultural waste and livestock effluent, green gas could become an essential part of the French energy mix.

“Faced with the climate emergency, decarbonization is no longer an option and green gas is an essential asset,” says Laurence Poirier-Dietz. And added in the columns of the Tribune Dimanche: “Green gas has an important role to play in the context of reducing emissions and the “net zero” to be achieved in 2050. Our goal is to develop its use in territories, by highlighting its decarbonization capacity. The energy supplier wants to achieve “20% green gas in the networks in 2030, an objective which will allow as many people as possible to benefit from renewable energy produced in France”.

For GRDF, promoting biomethane with this advertising campaign, carried out by the Rosa Paris agency, was obvious. “Jamel Debbouze is a very popular muse, very positive, between kindness and humor,” explains Laurence Poirier-Dietz. He was the ideal character both for the film and for our subject. We were all amazed by his ability to get involved, including physically.”