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Technological progress cannot be dissociated from the imagination that it conveys. The chairman and CEO of Alphabet, parent company of Google, the Indian-American Sundar Pichai, knows something about it. When he takes up his pen to defend his vision of artificial intelligence in the Financial Times this week, he naturally begins by noting that “this year, generative artificial intelligence has captured the imagination of the whole world”. A thinly veiled reference to the ChatGPT tool, which hit the 100 million user mark in just 60 days. A lightning adoption that had never been observed for any other application in the past.
The revolutionary aspect of this technology is underlined by the CEO of Alphabet, who presents artificial intelligence in the broad sense as “the most profound technology on which humanity works today”. Sundar Pichai goes further by defending that its concrete applications constitute “a unique opportunity for the world to achieve its climate objectives, to build sustainable growth, to maintain global competitiveness and much more”.
Despite this surge of optimism, the leader of Google recognizes that artificial intelligence technologies “will affect all sectors of activity and all aspects of life”. But the Stanford graduate, far from worrying about it, shows his enthusiasm. “The more people working to advance AI, the better it will be in terms of expanding opportunities for communities everywhere,” he believes.
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This call to further develop artificial intelligence goes against the recent positions of several researchers and entrepreneurs in the tech sector, including the famous Elon Musk, aiming to "take a break of at least six months" in the “uncontrolled race” for artificial intelligence. The latter presents "profound risks for society and humanity", explained the signatories. The leader of Google regrets this position. “While some have tried to reduce this moment to a simple race for AI, we believe it is much more than that”, he replies to them, before inviting all the actors to commit in “the race to create responsible AI”.
To show the way, Sundar Pichai develops the three axes followed by Alphabet to develop what he calls "responsible AI". First, "make AI useful to everyone", citing the example of the Google Maps guidance service, or the flood prediction service Flood Hub, or scientific applications in the health sector developed by GoogleDeepMind and AlphaFold . Second, the implementation of internal rules compiled in Google's "AI Principles" which dates from 2018. Finally, external regulations drawn up by political authorities.
It is this last aspect which explains, moreover, the position taken by the boss of Google in the British business daily. European officials are currently working on artificial intelligence legislation, which will have profound effects on the development of this technology in the West. “The United States and Europe are allies and strategic partners. It is important that they work together to create strong, innovation-friendly frameworks for emerging technology, based on common values and goals,” writes Sundar Pichai. And to sign his text by noting that "we are only at the beginning".
