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Pierre-Alexandre Vertadier: “Ninho is the Johnny Hallyday of today”

“It’s a phenomenon, he filled the Stade de France faster than Beyoncé,” rejoices Pierre-Alexandre Vertadier, producer of rapper Ninho.

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Pierre-Alexandre Vertadier: “Ninho is the Johnny Hallyday of today”

“It’s a phenomenon, he filled the Stade de France faster than Beyoncé,” rejoices Pierre-Alexandre Vertadier, producer of rapper Ninho. Tickets for its first date sold out in just seven hours on Thursday February 1. A week later, the rapper announced a second date. Thursday morning, places were sold out in just 2 hours! A feat for a rapper. For comparison, Booba took more than 6 months to fill the same enclosure.

“A third date would have been possible but for organizational reasons we cannot, in particular because of the DJ Snake concert the following week,” explains Pierre Alexandre Vertadier. A few hours after the surge on online ticketing, the producer, very satisfied, remembers the meteoric trajectory of the 27-year-old man, originally from Essonne. In 2017, “he sang in front of 500 people at the Nouveau Casino de Paris. Today he fills two Stades de France.” The price of seats ranged from 45 to 89 euros, a “reasonable amount for a Stade de France”, he underlines.

In the words of his producer, the emotion was strong for the artist - who recently climbed onto the third step of the podium in the ranking of the best-selling records in France thanks to his fourth record, N.I-. “I think he was surprised, I felt him extremely moved. He is very grateful to his audience.

The author of Destiny and JEFE maintains a “very direct relationship with his audience” and all it takes is a publication on social networks for his fans to steal the 80,000 seats available in the Dionysian enclosure. “He is one of the artists who is far from the usual modes of communication for artists,” he explains. Not very comfortable with the media, the artist is also rather discreet on social networks. “He’s not someone who communicates a lot,” continues his producer. And this also allows us to maintain the myth around the one who is more than ever placed at the rank of star in the current music industry. As a reminder, in November 2023 he became the first artist to cross the threshold of 100 platinum singles in France.

“Filling the Stade de France twice is symbolic. We always talk about Mylène Farmer and Johnny Hallyday when talking about the stars of French music. However, Soprano and Ninho will be the last two to fill the Stade de France and they have their origins in hip-hop music. Ninho is today’s Johnny Hallyday,” concludes Pierre-Alexandre Vertadier.

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