"Stars are invited to show off body."
"Norwegian skidstjärnor showing off their superkroppar on Instagram can be a thing of the past."
"the Federation is now calling on his riders to think an extra time before they put out the pictures that can lead to vikthets of the younger."
"In the Norwegian skiing is a concern vikthets and the rise of eating disorders. Therefore, it invites the Norwegian ski federation landslagsstjärnorna to take responsibility to think before they show their bodies on social media."
" We have asked our topputövare to make a conscious choice given that they are role models for some young practitioners, says the Brit Baldishol, development manager at the Norwegian ski federation to SVT."
"Baldishol mean that the directive has been to avoid giving young skiers a false picture of what is required to become an elite."
" It is important that our riders know what the difference between a young skier and a skater at the elite level who has competed for many years. A practitioner who has been active in 20 years to have a body that is different than a 16 year-old, " she says."
"– It has never been this bad as it is now, " she says to SVT."
"Two of the biggest stars, Therese Johaug and John Høsflot Klæbo, have become better at choosing away for scantily clad photos in social media, according to the Baldishol."