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The finns were excited about used luxury products – resale value consciousness has become the new buying style

the products Used resale value has started to redirect consumer buying decisions more than before. Find out university of Helsinki's recent study (you move to another service).

more and more brand found a new owner for social media in flea markets or second-hand luxury goods intermediate sites.

Used children's clothing sale facebook the most at flea markets has been talked about for a long time. Today also valuable luxury brands like for example Chanel, Louis Vuitton and Celine handbags and clothes are bought more often used.

the university of Helsinki, national consumer research centre of recent research, many used the luxury product, the buyer thinks he is the only one of several owners of a product life cycle.

the resale value consciousness has become the new buying style, says used luxury products trade examined in the Helsinki university researcher dr. Linda Turunen .

Turunen according to the resale value consciousness manifested in such a way that people dare to buy new or used cheap and high-quality brand products, because they know they can sell them later for a reasonable price, for example, Facebook-the flea market.

Helsinki university consumer research center researcher dr. Linda Turunen in October 2018. The archive image.Antti Kolppo / YleSuomalaiset were inspired by Facebook-yard sale in

a Good resale value can be inspiration, which allows for used luxury products on impulse. Turunen says the decision to purchase used, the product will often need to do quickly, because the sale is often just one paragraph.

It may even be an impulse buy. But it does not harm second hand -on the field, because quite often people feel that if the shopping goes a little hut, so it can be sold again later, Turunen said.

Facebook-flea markets are especially Finnish and nordic enthusiasm. However, not everyone dare to buy second-hand branded products through social media fake the fear.

Turunen told that, for example, in France and in the Uk people buy used branded products prefer companies through. The market has become used luxury products intermediate foreign online stores such as Vestiaire Collective and RealReal.

They specialize in a particular luxury goods in the second handian. They autentisoivat its product. That is, they confirm to the buyer that it is a genuine product.

Turunen, according to resale value is the importance of fashion in addition to many other product categories. For example, design-furniture, utensils and watches are the products, which often retain their value.

Used purchasing can express its ecological

Earlier used for purchases of goods were placed to attach the image of poverty. Turunen, today the situation has changed and used goods to buy to combine the positive images.

Many people want to express their identity in consumption of the season. Turunen estimates that the luxury products consumption is considered to be sallitumpaa, if the goods have been purchased used.

yeah, I See that the accountability debate and the social acceptability is affected by the fact that we it is especially on the rise.

Turunen, according to the people the message was to understand the quality and ecology of the site, when he buy long lasting, quality products used.

at the university of Helsinki researchers interviewed 22 consumers who had purchased luxury products from other consumers. Many of them were the product of second or third owners, and were going to at some point sell the product even further forward.

the interviewees were Finnish 25-40 -year-old women. The researchers will contact them luxury clothes and accessories to focus on Facebook-the flea market of the season.

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