When the EM-final in the Tele2 arena in January 2020, there will be room for 22,000 spectators.
tickets, which go the fastest are the absolute best tickets plus tickets that have a strong link to associations, they are often in a price category that is much lower – we have tickets from 150 dollars and up, " says Bergström.
a collaboration between Sweden, Norway and Austria. Stockholm, Gothenburg and Malmö are the three spelorterna in Sweden.
" We are at around 50,000 tickets sold and the total capacity of the venues is around 170.000–180.000 seats. It's all about the traditional sales via the ticketing system but it is also international sales via agents. There are many companies that buy tickets and want to do events around the handball.
Engine success at the world CHAMPIONSHIPS in Denmark and the european CHAMPIONSHIP silver from last year, makes that handball gets all the major space in the mass media and in the lunch rooms around the country, there is talk of winger that curls and goalies acting sprattelgubbar.
– We can clearly see in the biljettsystet to the interest of the european CHAMPIONSHIPS in 2020 has increased dramatically in this week, " says Bergström. The goa feeling that historically will again now that we have both a men's and a women's team that is of the highest class.
in the time ago, Sweden faced Spain at the end of October.
– if you Want to sit on the places you are accustomed to, so I think you should go in and monitor the most opportunity right now, it goes fast. We sell good, better than before the previous championships, there is a huge interest, says Bergström.
A novelty to the finals in Stockholm will include three game days in the set of two. During the Friday semi-finals, on Saturday to play the law on place 5-6 and bronze bout and on Sunday will be determined EM-final.
– We will have artistunderhållning and other things that can attract other target groups than the sportsmen. We want to spread the handball by other target groups who may not have the handball as their first and main interest.
will occur is not entirely clear.
"There will be everything from our Swedish international celebrities to local talent, we have not contracted all of us," says Bergström.
< EM 2020 is a first stop. In three years it will be twice for 2023 will Sweden arrange the world CHAMPIONSHIPS for both ladies and gentlemen. The men's tournament is organized together with Poland in January and the women's world CUP is co-organized with Norway and Denmark in december.