"This is a kulturartikel which is a part of Aftonbladet's opinionsjournalistik."
"Caroline Hainer: Human mistakes and feelings are avoided with virtual role models"
"On his blog writes Isabella Löwengrip (previously known as ”Blondinbella”) that a clone will take over her accounts. Influences-the robot Gabrielle Löwengrip to do all the fun things Isabella does not have the time to: stay in New York, test brunchhak and train for the marathon. ”I want to, but can't, be everywhere at the same time,” writes the mother, entrepreneur and blogger. "
"The whole thing is not as crazy as it sounds, the virtual influencers is the future mean analysis and innovationgruppen J Walter Thompson Intelligence. They point out that the virtual influencers gives businesses total control."
"With human influencers is always the human factor. An incorrect word in a post, a scandal in private life – and the brand can be damaged. When are the robots more reliable, and even now, there are, for example, virtual Lil Miquela with 1.5 million followers on Instagram. She hangs out with celebrities, wearing fancy clothes and talking fashion."
"In Sweden is an ongoing debate how paid bloggers, the so-called influencers, to account for the sponsored posts. In January 2017, was convicted blogger Alexandra ”Kissie” Nilsson for surreptitious advertising and a guiding judgment followed."
"Influencerbranschen have also been drawn with forged annonsinlägg among the aspiring bloggers who hope to faking a post to get them to see the popular out and lead to the paid advertising contracts. At the same time lose some of Sweden's biggest influencers large number of followers on Instagram after the app made a significant effort to clear away the ”bots”, i.e. fejkkonton. "
"Is influencervärlden in crisis? We see the beginning to the end, or in any case a shift where the robots do a better job than writing people? According to the magazine, The Atlantic, the answer is yes. The consequences of faking sponsavtal and followers are far too negative. But above all, the market is saturated, we can't stand it any more."
"A sign of the times is therefore the blogger Annahita Yazdi. She won the pharmacy's price, ”the Year skönhetsskribent 2016” but announced in 2018 that she ends up writing about beauty. ”I'm not feeling good about it,” she writes, and refers to the ”industry, sales, sponsored posts, influences marketing and press releases” who killed her enthusiasm and love. It had never happened with a influences-the robot. "