The rebranding responds to the evolution of the company, which emerged in 2002 as an agency for the representation of athletes and sports marketing. Of Spanish origin, it now operates in 13 countries through 21 offices.
You First presents a new corporate image and adapts its visual identity to the company's strategic transformation, updating its brand purpose and logo in line with its global repositioning. The firm, specialized in talent management and comprehensive services for brands in the sports and entertainment industry and with operations in 13 countries through 21 offices, launches this repositioning within the framework of its strategic plan designed in 2019 after the incorporation of the venture capital firm Alia Capital Partners to the company's shareholders.
Founded in 2002 as an agency for the representation of athletes and sports marketing, the company is now consolidated as a global holding company for talent management, content marketing and comprehensive services for talents and brands not only in the Sports industry, but also in the Entertainment industry. . "In addition, the new corporate image reflects the dynamic character and the high degree of professionalism, closeness and commitment to customers that has characterized You First since its inception," the company said in a statement.
"We have created new business units that allow us to offer new services and products at the forefront of a market in constant movement," says Juan Aísa, founding partner and CEO of You First. "The strategic transformation and organic growth of the company required a new, solid and modern brand image that expresses our personality and reflects our consolidation in the field of Sports and our evolution in the Entertainment industry."
"Both the new logo and the renewed brand purpose, "On your side, by your side" ("By your side, by your side") allude to the desire to excel and the competitive spirit, but also to the ethical commitment and closeness in the treatment as hallmarks of the You First team, authentic travel companions of our clients throughout their professional careers", adds Aísa.
Today, You First manages a portfolio of more than 1,000 talents from sport, esports, film, television and digital creation, with a total reach of more than 150 million followers globally, and offers innovative solutions related to to digital assets, consulting, sponsorship, creativity, events, content production and influencer marketing to more than 160 companies.
As a result of organic growth and the strategy of acquisitions and joint ventures carried out in recent years, You First has expanded its capabilities and specializations with the aim of competing with the large North American companies in the sector - without giving up a focus of European origin - and, in 2025, enter the top 5 of leading agencies in the generation, measurement and monetization of content for talents and brands at an international level. "One of the aspects that distinguishes us from the model of the large North American agencies with which we compete is that we are creating a platform of entrepreneurs: many of our employees are shareholders of the company, in some significant cases. This generates a solid culture of entrepreneurship and commitment not only with the client but among all the members of the team", says Juan Aísa.