Michel Polnareff: “Hello here again” in a financial ad

“Aren’t there a few too many logos there?” Sunglasses, white suit, Michel Polnareff leaning on a piano asks this question to an image technician. Visibly, the singer seems lost during the filming of a clip extolling the virtues of a financial investment company called Yomoni. For this first appearance in the world of advertising, the singer, soon to be 80 years old, decided to return to what made him famous and famous, discrepancy and self-deprecation. Indeed, we must remember that more than half a century ago he used the same process during the provocative song Je suis un homme.

Everything in this little clip of around forty seconds is based on the opposite. Filmed like a making-of, the sound technicians, the scripts, the cameramen address Polnareff as if he were just a sandwich man. The director even has the luxury of addressing the artist directly by saying, "Can we get a little closer, otherwise we'll think we've paid for a double?" The allusion to the Cetelem ad which had made Polnareff bristle to the point that he ended up complaining in court - he won the case - is barely veiled.

Also readMichel Polnareff, the singer who says yes, who says no

Always anxious to preserve his gesture, Polnareff had until now never dared to feature himself in an advertising clip. This reversal of jurisprudence is, according to Le Parisien, the work of the Brainsonic agency which was able to convince the singer by offering him an offbeat scenario, even the opposite of what he represents in the eyes of his fans and the general public. . Polnareff admitted today to our colleagues that it was the humor of the speech which above all had seduced him: “The assumed second degree of the message and the fact that I was asked to play the role of Michel Polnareff fiction amused me a lot.

If this first clip causes a resounding buzz, Polnareff has promised to shoot a second where it will be about RIB... The question is to know for him, if despite everything, after that, "he will still go to paradise" as his famous song promised.