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Why do we have to pay for the Starving

is plastered in The traditional Fondue chinoise on Christmas eve, the Christmas cookies, for the most part. The Glühweine are beheaded drunk and the champagne to the new year. Back in the best case) beautiful memories of the stay (fixed days. And when one or the other a few more kilos on the hips.

In January, the extra pounds have to get down again. That fitness center there has been the beginning of the year a wave of new applications, is known. However, not only of the Sport is to let the hips again are slim. Also, the fasting or Detox diets are the current Trend. The sales figures of the corresponding products.

"In the field of fasting and Detox, we recorded an annual growth of around 15 percent."Marie-Theres Chaloupek

the one Who fasts is forbidden food. Are allowed only tea and sometimes juice – what are the appropriate providers. "In the field of fasting and Detox, we recorded an annual growth of around 15 percent," says Marie-Theres Chaloupek of Sonnentor, an organic-tea - and-herbal-provider that distributes its products in Switzerland. For some years the subject was already in the beginning of January up to date. The Trend to hold up for the start of summer, "the shows numbers for the sale". Supplier of Juice therapy also report that the demand is currently high.

It is not only fasted, but also a lot written about it. According to Alfredo Schillirò, a spokesman for the bookseller Orell Füssli Thalia AG, was fasting over the last few years in the book trade has always been present. In the first half of 2018, there had been but in the case of the publishers "felt more new releases to this topic". The big Trend last year was fast, the so-called Interval: it will be omitted to switch between periods of normal eating and fasting, for example, eight hours per day normally eaten, the remaining 16 hours.

eat anything for A week from 1100 to 1600 francs

it costs a Lot to integrate such almost weeks in everyday life and pull you alone. It is also a radical but by logging off and in a Hotel for almost a week to check in. Some providers in Switzerland, specialized in this concept, like fast walking, fasting, and Meditation, or fasting, and Silence. One of them, Ida Hofstetter, the fasting for the past 15 years "– is organized Hiking and Wellness weeks". You've accompanied in the last year, significantly more almost the end of the year before, says Hofstetter. "And as of today, I have an above average number of registrations for the new year."

The almost weeks, Ida Hofstetter in Three - and four-star offers of hotels, costs between 1100 and 1600 francs for eight days. "Nothing to eat, and still pay?", the certified almost Manager asks on your Website, rhetorically.

interest thanks to the results of research?

The offer may appear expensive at first glance. Included in the price additional services such as sports and Spa services, colon cleaning, daily guided hikes, nutrition and health lectures, or a 24 - hour nursing service.

Hofstetter back the interest in your offer on the results of research that showed how healthy the fasting. And on the stress-ridden society. "More and more people are looking for Ways to come to rest." Especially the Younger ones wanted to switch off from the Smartphone away. In Older games, the health and the Slimming an important role.

Clever Marketing renunciation of power is desirable

Christine Schäfer from the Gottlieb-Duttweiler-Institute, sees another reason for the booming business, with the disclaimer: this is a clever marketing. Fasting and Detox are become parts of the "Experience Economy".

The renunciation of food as an experience so that you can sell. "Through social media, such experiences can be disseminated quickly." Is actually: Who is typing on Instagram with the Hashtag "#detox", 13.5 million contributions. There are Before-and-shown-and-After pictures, recipes shared and tips given.

The Trend fits according to shepherd well in the present time: "especially in Western societies, the Religion is losing its importance. There is a need to Stop and mind persists, we have to look for employment with the meal replacement." At the same time, the setting by set, through food – or the rejection of it – the promoting health. "Health is not just the absence of disease. But a Lifestyle."

(Sunday newspaper)

Created: 05.01.2019, 19:40 PM

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