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The laughing Cow offers a new look

It is a very small revolution. The famous laughing Cow, which is the delight of consumers around the world, will celebrate its 100 years in 2021, with a brand new face. Its packaging has been modified, with in particular the disappearance of the famous triangle recalling the form of a portion of cheese in which the laughing Cow was drawn. This new packaging is already available in some stores, and should serve the ambitions of the brand to the international.

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As indicated by the Echos, the famous cow from the Jura remains red, as it has been since its creation by the illustrator Benjamin Rabier in 1921. But in addition to the disappearance of the triangle on the packaging, the cow has also been redesigned, with a more minimalist design. It is also finished of the green meadows in his back, replaced by a daisy on one side.

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