Like Walmart, the shopping new want to invent

I text, so I have to buy it. The world's largest retailer, Walmart is experimenting with an exclusive shopping service on the Basis of text messages. Artificial intelligence is expected to raise the Shopping experience to a new level.

By Angela Göpfert, boerse.ARD.de

What makes a New Yorker a new yoga Mat, espresso capsules, and ideas for the second birthday of your son? You can spend hours surfing through the Internet and order products. Or you can torture yourself through the big city jungle of business to business.

you can also send a short text message to "Jetblack". A couple of specific questions later in a Jetblack employee is on the way, to get the desired things. You handed over the Goods in person, often on the same day.

target audience: stressed-out mothers

"Need it. Text it. Get it" – so the Motto of the exclusive shopping service, Jetblack, the world's largest retailer Walmart a year ago in New York has launched. Users can place an order by text message, whatever you want – with the exception of fresh food.

Jetblack is so far only available in New York

target audience is stressed-out mothers. Well-to-do stressed-out mothers. Finally, a Jetblack membership costs $ 600 per year.

On the way to the technology company

But Jetblack is not even a year after the Start is still profitable. For Walmart, no Problem – the retail giant's Jetblack long-term goals.

the supermarket chain is to be according to the will of the group chief Executive Doug McMillon a "technology company" that drives the structural change in the industry, instead of changes chasing. The focus of these efforts, the "Store No. 8."