The next screen for the professional 'youtuber’: Content economy

Twitch isn't easy. This phrase has been repeated many times by Ibai Llanos (one of the most popular'streamers', that is, the creator preferred by Spanish Internet users). The youngest generation, Generation Z, is always talking about Precisely Twitch or the anglicism "streamer" (with which all video content transmitters are included). The pandemic has made a 180-degree change in the lives of citizens and how they relate to one another... as well as the way that they consume content.

The most recent General Media Study (EGM), reveals that the internet is growing, while television and radio are losing audience. The average daily consumption of the internet rose from 212.9 minutes in 2019 and 208.9 minutes in 2020. Meanwhile, monitoring of the Network of network increased from 161.2 to 181.6 seconds.

This has led to a new generation of digital entrepreneurs. The task of creating content on social media platforms and platforms like YouTube, Instagram, Twitch and Instagram is difficult and complex. However, only two million of these people are professionals according to data. SignalFire, a venture capital firm. One could set a border at 100,000 followers. This is compared to the one million YouTube users and 500,000 Instagram users. SignalFire is a venture capital firm.

The Spanish YouTube usage soared 55% in just the first weeks of 2020's great confinement. The fever has spread to the youngest who are no longer interested in becoming astronauts, but YouTubers. Today, 29% of American children want to follow the example of YouTube stars such as Felix Arvid Ulf Kjellberg (a Swedish comedian and blogger with 110 million followers), which is the highest number for an independent creator. The Alphabet emporium video platform. Spain's kings of this field are elrubiusOMG, who has close to 40 millions followers, and AuronPlay, with nearly half. However, he is now focusing on the worlds of video games ('gaming) and the Twitch platform.

It is not easy to reach these people and generate small income. You must have at least 1,000 subscribers to the channel and at most 4,000 hours video viewing in the past 12 months to make money on the Google Video platform. The competition is fierce: 500 videos are uploaded to this platform every minute.

"There is no one audience for digital content. It can be anyone who is interested in learning about a new topic, or improving in a particular field," Raul Marana (director of Business Development at Hotmart), explains to this newspaper. The platform was created in 2011, and today it is one of the most popular in the digital product distribution and sale market, with seven million users.

His company is dedicated to providing content creators everything they need to go from amateurs to professional content creators. He says that you don't need to be a big creator to get great results. You can start with a smartphone and build your digital product over time.

Boom platform

YouTube's competition is fierce, but it will only get more intense if there are more options for uploading content to YouTube. Instagram is the playground for brands, with 30 million users. Adam Mosseri, the director of Instagram, said that it is no longer an "app" to share photos. This social network has created a new platform where photos of feet at the beach and Michelin-starred dishes are no longer relevant. The managers of the social network have identified four areas where they want to concentrate their news: creators (they want to be a reference in this field), purchases, messaging, and as a priority, videos.

Facebook, the current owner of the company, doesn't want to be left behind. Mark Zuckerberg's company will invest more than 1,000 million euros next year in content creators within its network. The famous entrepreneur, who is now a millionaire, stated that he wanted to create the best platforms possible so that millions can make a living.

It isn't the only investment made by the platforms. TikTok, one of the most popular rivals to Instagram, launched a plan called a 'Creators fund'. This plan will allow TikTok to invest approximately 85,000 million euros over the next three-years in order to improve the creation of engaging content. The short video app has already committed to implementing at least 200 million creators. It is now waiting for more partners.

Marana says that during the first phase, a large portion of the population had to use the internet in order to continue studying and work from home. They also could generate income in a new way because many businesses closed. This fever spread to all content creation platforms. In the case of Hotmart its business doubled within a year.

As the market for content creators evolves, so does the economy. Advertising revenue can be generated through many different methods, including product placement and subscriptions. Sponsored content can also be created using subscriptions, tips, virtual events, VIP meetings, or fan clubs. You can also monetize fan interactions or sell books and music to your fans.

They now have a new agent with whom they can add figures to their bank accounts. These are the NFT (non-fungible tokens) newcomers, which can be used as digital certificates of authenticity or ownership of a "work of art". The Network of networks has a new trend that allowed Jack Dorsey (the co-founder of Twitter) to sell his first message for nearly three million dollars.

The internet streaming revolution is on the rise. Everybody wants to be ElRubius, ElGrefg, Auronplay or Ibai Llanos on duty. The first to discover this lucrative and flourishing business is warned that only 1% of YouTube users can make a living from "streaming".

This is the streaming and content-creation platform that has received the most traffic in the world. It was developed as a website by Google's older sister. YouTube is dependent on content creators, and these need YouTube to make their audiovisual works visible.

The relationship between the two isn't straightforward, and neither is making money from YouTube by uploading images. The amount you make from your content will depend on many factors such as the language used and the audience that it is targeted.

Videos with sponsored content are the fastest; the easiest way to do this is via the ads Google inserts into your videos. To make this money, you must have at least 1000 subscribers and add at least 4,000 hours of viewing to all your videos.

The final invoice will also depend on the origin country of the channel. A Spanish YouTuber is different from an American one. CPM is the cost per 1000 views of a video. This figure is most appealing to advertisers and creators. Depending on the channel's creator, you could earn anywhere from four to 34 dollars.

As Twitch (Amazon), reigns over platforms today, so too does the position of most popular streamer. Ruben Doblas and Ibai Llanos (elrubiusOMG), disagree. First, he admitted to earning 100,000 euros per month with Twitch's 40,000 subscribers. Social Blade statistics site estimates that his YouTube earnings would make it $120,000. According to Social Blade, 'BusinnesInsider magazine' puts its annual income at 1.4million and Doblas' at over 4 (3.5 million).

Auronplay is following. The Catalan is one of the most renowned creators of YouTube content in Spain. He also uses Google and Amazon to make his monthly income of around 80,000 euros.

Ryan Kaji was the channel with the highest revenue in 2020. According to Forbes magazine, he was the highest-paid 'youtuber’ with a children's channel. This nine-year-old boy in Texas (USA), spends his time testing and unpacking toys with his family. He has been doing this since 2015, and has over 42 million subscribers. Last year, he earned 24 million euros.