There is money in concerts with Depeche Mode, Dizzy Miss Lizzy and Nik & Jay. A lot of money.
The cool calculus is the essence of a new report on the " Tinderbox Festival, which shows that the music-the event, with three of the top names gave the companies an additional revenue of 44.7 million in 2018.
This corresponds to a doubling compared to the year before, writes the New York times. A major explanation was that the 132.000 guests participated in the Tinderbox Festival spread over three days in June, and compared to the year before, it was 30,000 more.
the Two closest to the happy festival-guests having fun in Odense in connection with the Tinderbox 2018. Photo: Per Lange
The massive influx threw 32.700 nights, of care, of which about 9000 come the city's hotels, hostels and campsites. Progress am, of course, Odense's mayor Peter Rahbæk Juel (S).
- It is impressive that Tinderbox 2018 has caused so much turnover. It shows that we are in Odense has been built up for a good festival, that will appeal broadly. The company behind the Tinderbox gives us a very nice festival, and the municipality of hills we the festival financially upside, he says the regional media house.
to the history belonging to no fewer than 57 percent of the festival guests live in Odense, denmark to a daily, shows the new report, which is published send today fully. Not surprisingly it is especially the companies that are present at the festival, which generates the biggest turnover.
But also the area's artisans can notice that there is more to rake in as a result of the festival's success. The new figures can also be seen in light of the fact that Odense Municipality's significant investment in the Tinderbox Festival has given rise to criticism.
The probably most well-known inhabitant, Kim Larsen, gave one of the last concerts before his death at the Tinderbox Festival 2018. Here he gives it the gas on the red scene. Photo: Mikkel Tariq Khan
Not least among the competitors in the Roskilde and Skanderborg, which do not benefit from the same, massive public support, and, as in the higher the degree is built around an ambition to support local associations.
But it not get the Odense Municipality mayor to shake hands.
- from my chair, the results show that the Odense Municipality did the right thing by investing in the Tinderbox.
As a city, we get a very clear return of the festival, and so we should also not underestimate the massive attention, the festival creates of Odense, says Peter Rahbæk Juel to the fylde.
He notes also that the report estimates that the festival represents to 54,8 million dollars in pure advertising - and PR-value.
In the course of the afternoon keeps the Odense Municipality's reception at the former Dalum paper mill. Here is published new names for Tinderbox Festival 2019.
It is the fifth time the festival opens the gates for the concert-goers in Odense.
DK MusikNYT - 28. nov. 2018 - at. 10:00 Big Danish festival scores megaband