The relatively new influencermarknaden has grown substantially in recent years and according to the Swedish Tax agency, it is an industry where it is easy to make a mistake. Therefore it is one of the authority's priority areas in 2019.
Linda in new york is the founder of the trade association Influencers of Sweden. She looks positively on the news and welcomes more scrutiny, but also a better dialogue with the authority.
"It does mean that the industry is legitimized, but also to the stimulation and it is needed," she says.
work with to create different types of content online and get paid to advertise products to their followers, either in money or in the form of goods.
There are few who intentionally cheat on their taxes, according to her. However, there is a widespread ignorance that leads to many doing it wrong.
" I usually call them accidental entrepreneurs, thus involuntary entrepreneurs. It has started to do something that becomes even passion, and then you have to acquire a company for it to go together, but everything that has with business to do becomes secondary.
– Pension, for example, I believe neither in the first, second, or fifteenth-hand for many, " says Linda new york.
according to her, when companies send products to influencern and hope to get exposure in their social media. Tax see goods and income should also be taxed accordingly, even if the product never shows up for följarna.
– Many see it as completely unreasonable because they are never asked to get the product sent to themselves. You should then be able to add lot of time and money to send back all the stuff just to not be taxed, asks Linda new york.
Many also have problems with the tax because the borders and differences can sometimes be diffuse. Influencern is their own business and professional practice cannot seldom to show up at the privacy of följarna.
"I think the Tax office needs to understand how the process actually works and then give practical advice and directive along it, and not just based on how it might work or how to understand that it works," she says.