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The battle for the favor of a part-time vegetarian

Well done, medium or rare? The question may soon get guests in the Restaurant, do not eat meat. The new Generation of veggie burgers has to imitate the goal of

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The battle for the favor of a part-time vegetarian

Well done, medium or rare? The question may soon get guests in the Restaurant, do not eat meat. The new Generation of veggie burgers has to imitate the goal of the Original beef – different Cooking settings included. Not strict Vegans or vegetarians are in the focus of the manufacturer, but meat lovers, the eat more. With this much larger target audience the more sales you can make. Major retailers and corporations such as Nestlé want to earn. The battle for the favor of a part-time vegetarian is in full swing.

The Multi-Nestlé promises to be Groundbreaking. The company recently announced the launch of the "Incredible Burger". "Tastes like a Burger, smells like a Burger," says Nestlé. In optics, the see is made of soy and wheat protein product, manufactured from "as fresh from the butcher". With such slogans, the group is clear: to meat-eaters. "A lot of food still meat, but less often. Are you looking for, for different reasons, Alternatives. We especially want to reach those consumers with our new products," says a spokesman.

edge juice is used as a Blood substitute

The idea of a deceptively real Burgers already had in front of Nestlé. And also the Name of the Burgers, which was developed in the Swiss laboratories of the group, is not incredibly original. The American company Impossible Foods has launched two years ago, the "Impossible Burger" on the market. The company counts big names such as UBS and Google to your investors.

The meat Impossible Foods is not as profane vegetarian hack tätschli, but as a high-tech product markets. The latest recipe, the company presented this month in addition to manufacturers of Smartphones and robots at the Consumer Electronics Show in Las Vegas. The most recent version of the "impossible" Burgers to come closer to the Original from meat, and contains less salt. How Nestlé, the U.S. company that makes full-bodied promises: "We have cracked the molecular Code of a beef taste", said David Lipman, head of research from Impossible Foods, the TV channel CNN.

image to enlarge

the most Important competitor so far was the Meat Beyond. The US-a young company sold its Beyond burgers, thanks to the edge juice, "bloody", therefore, comes, in contrast to the Impossible Foods already in Europe. Nestlé will no longer be in an Offside position. The launch of the "Incredible Burger", the group announced, for the time being for Germany. More countries are expected to follow. And, soon, Swiss will come in the enjoyment of a new meat alternative – at least for lunch. The canteen operator SV Group wants to include in this year one of the meat-like Burger to the range. "We are very interested in," says a spokeswoman, adding: "Our product development team will join us for the "Impossible Burger", the "Incredible Burger" and a large selection of other products in the next few weeks." Then will decided what to get added to the range.

The company has long focused on Vegetarian. His cooks send the SV Group on training in the Zurich-based Hiltl Academy. Apparently, in the Cafeterias and staff Restaurants. The Tofu consumption of the company increased from approximately 3 tons in 2010 to about 21 tonnes in the past year.

"Tastes, smells, and chews like meat"

Also, Coop sees a growing demand for vegetarian products, meat mimic. "The plant-based Alternatives, have made great progress in terms of appearance, consistency and taste," says a spokeswoman. The wholesale distributor has for some months now, the Burger of the Danish manufacturer Naturli in the range. "Tastes, smells, chews like meat," writes a customer in the Coop store. Whether the Nestlé Burger hits the shelves, don't want to tell the retailers. We check the market continuously to be the best meat alternatives. Vegetarian Nuggets Nestlé, there are already at Coop. Competitor Migros offers no beef products that can be cooked on different levels, or grilled. You have been following the developments in this Segment, but accurate.

Meanwhile, the industry is working on new products such as vegetarian Steaks or meat-free versions of lamb. However, the Imitation of the meat fibers is in comparison to meat as significantly more demanding. In spite of the not-yet-perfect copies of the Swiss consume less from the Original. Meat consumption is in a long-term comparison sharply. In 1988, assen, the Swiss still have about 14 pounds of beef per capita. In 2017, there were still 11 pounds. The consumption of pig meat decreased in the same period by over 30 percent, in the case of veal, the Minus is even around 40 percent. A trend reversal is not in sight.

(Sunday newspaper)

Created: 26.01.2019, 19:48 PM

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