"Peter Settman the key to Eurovision in the U.S."
"Björkman export competition across the Atlantic – with Swedish tv-star's help."
"TEL AVIV. Peter Settman is the key when Eurovision is exported to the united states."
"Together with Christer Björkman, he should launch an american version of the competition in 2021, or by 2022."
"– Peter Settman is the most successful tv-producer in Sweden and his company, Brain Academy is well-established in the united states, " says producer Anders Lenhoff."
"When the Eurovision song contest to be exported to the united states is Peter Settman and his production company Brain Academy, the key to success."
"It is clear at a press conference, at which Christer Björkman, Anders Lenhoff and Ola Melzig presents his idea to the competition, which they hope to launch in 2021."
"– Or by 2022, " says the tv producer Anders Lenhoff."
"the Eurovision experience to the U.S."
"Lenhoff has previously been showproducent for Eurovision and has also produced the Eurovision song contest. Melzig is since many years the technical director for the Eurovision song contest, Christer Björkman has, in addition to the Mello-job, has also been tävlingsproducent for the Eurovision song contest five times."
"– We love the Eurovision, there is nothing more exciting to work with in tv today. Yet, says Anders Lenhoff."
" a year ago we started to negotiate with the EBU and now we also have with us Peter Settman, which is Sweden's most successful tv producer. In just a few years he managed to establish his production company Brain Academy in USA. He is the best in the industry to make things happen."
"But something is sending the tv companies are not yet linked to the project."
"So it is Settmans task, to find a tv company that will broadcast the program in the united states?"
"– Yes, such is the division of labor, " says Anders Lenhoff."
"– And I'm glad I did, fill Christer Björkman in."
"Than are no details ready for how the programs is supposed to look like, but according to Björkman aiming to a longer season with delfinaler rather than the current Eurovision format with three shipments a week."
" we want to take with us to the united states from Eurovision is the local connection that do not exist in the musical. You can cheer on someone from home, who in the world of sports. It is unique with the Eurovision, " says Anders Lenhoff."
"Christer Björkman, the new job with American song contest that he may have to leave the Eurovision song contest early. Previously he has announced that he plans to retire after the competition in 2021."
"– 2020 will not be affected, for my role in the competition with the music, and the artists will not come in until later, but 2021 will be affected. SVT know about it and we talk to each other about it all the time, then we will see how it will be, " he says."