White Monday – the antithesis to Black Friday

White Monday – the antithesis to Black Friday

Black Friday is unsustainable – the movement to stop the nykonsumtion

A konsumtionsstinn week lies ahead of us, but social media is growing petition against shoppinghögtider as Black Friday.\\you day noticed White Monday to increase the circular consumption.

today, 19 november, is White Monday. But unlike many other newly established holidays like Black Friday, Singles Day and Cyber Monday, this day is not about shopping a lot of new things.

White Monday launched the first time in 2017. The initiator of the White Monday is Henning Gillberg in the Repamera, this year organized the campaign together with Conscious Consumption.

the Purpose of the day is to raise awareness of the carbon footprint as the consumption of newly manufactured gadgets.

the Initiative is supported by, among others, WWF, Swedish society for nature conservation, and over a hundred companies and influencers. A condition for a company to participate in the White Monday is to refrain from Black Friday.

– White Monday is an excellent opportunity to inform people about the negative impact that the increased consumption can lead to – both in the form of emissions, partly serious effect on the animals and nature on earth, " says Håkan., secretary-general of the WWF, in a press release.

instead of buying new, asked people to repair, share, and buy things second-hand. So-called circular consumption.

Fear that the recycling technology

One of the people behind the initiative is teknikbloggaren Elin Häggberg.

" this is, I think, about a way to think, then, that trying to ponder: how we consume and why?

"I try all the time to convey that you should make informed purchases and not buy anything because it is cheap right now, or that you get a whim without thinking do I need this gadget, I can find it second hand and how I take care of these gadgets so that they last longer," says Elin Häggberg AB Morning.

She believes that it is natural for her to endorse the initiative, not least because she blogs about technology, that are often purchased new, and consists of many components, and it can be difficult to recycle.

"It's not like you can break apart a mobile yourself and begin to recover, but it is pretty advanced stuff, which make many feel a fear before to recover the technology you put it in any box and koppas that it will resolve itself," says Elin Häggberg AB Morning.

the Five tips: how to consume more circular: