eight years ago, the businessman Gert Andersen from Denmark, who would prove to be a profitable idea - namely, to promote a harmless water bottle under the name of ’Healthy Drinks’ - for people who fear chemistry, poison, and endocrine disruptors in plastics.
He claimed, for example, in the Magazine Entrepreneur, that he could not find a single water bottle in the whole world that was not filled with phthalates or other toxic substances.’
- It has gone awesome. I have sold about two million cans in the Danish market, " says Gert Andersen of Ekstra Bladet.
Despite the success he has received the state department's taxpayer-funded export subsidies to sell its cans to the chemistry and giftforskrækkede consumers in other countries.
On the Freewaters Facebook-page is used dancing with the stars-stjenen showcased for The Healthy water bottle. - I can well remember, that I had taken a picture, since the people behind The Healthy Drinks showed up for the Dancing with the stars. They asked if I would have such a bottle. I would like to. All on Dancing with the stars was such a dunk. Just because I appear on a picture with the bottle is it does not mean that I vouch for the product, he says to Ekstra Bladet. Photo: PR
But now he has a problem, who should be able to get the majority of directors to languish because of dry mouth.
according to another authority - ministry of Food - cheats Gert Andersen consumers. And it should be the end of to exploit people's fear of toxins and chemicals.
He must no longer call them healthy, Food just definitely. The decision is a year and a half after, Fødevarekontrollen ordered his company Freewater to stop to mislead, which he complained about.
’the New batches with the labelling ’healthy’ may no longer be placed out at the retail level’ (shops, red), stands in the ministerial decision.
For his water bottle is not healthier than the competitors'.
the Ministry considers that the term ’healthy’ is misleading across the consumer, because the term gives the impression that the material used is better and more secure than other similar materials ( ... ), the Consumer will immediately put to the reason that there are harmful substances in The Healthy Drinks, but there certainly are harmful substances in other water bottles on the market.’
It is hardly in the water bottles. As late as January brought the Consumer council Think a test that showed that the water bottles are doing fine in kemitest.
And although Gert Andersen is also facing the Extra Leaf, the claim, that competitor bottles can be harmful, can he also not to the authorities to prove that his own canisters are healthier than others.
Good enough, he has, with the help of a lawyer to realise that when others are allowed to use terms like ’Real Juice’, ’the city's best buns’ and ’The right optician’, then he must also call his dunk healthy, because it is not to be read literally.
But it does not go. From October he may not longer be able to provide the stores with healthy water bottles, for they are not healthy. It can be for the benefit of the competitor, as notified Gert Andersen's flaskefup to Fødevarekontrollen.
the Country's largest dealer of the so-called ’healthy’ dunk, Imerco, consider removing it from the 150 shops.
- We can no longer sell it as a healthy drinks, if not it is legal to call it healthy. It does not go. However, I can not love, it is being removed from the shelves on Monday. We are considering what needs to be done, " says Imerco's head of communications Mette Willingshøj.