last November, the minister for foreign trade, Sigrid Kaag, has thus explained this reform, which is the promoter: "we Want to build an image that the more simple of the Country, which will be positive for our exports and that will serve to attract investment and talents in the high-tech, sport and culture". In fact, behind this decision there are other reasons. To hear the Dutch authorities, who by now, to the rigor of logic should be called nederlandesi or Dutch, the brand “Holland” is now inflated, because they are too tied to the red light district of Amsterdam, the “red light district” prostitution and the coffee shop where they smoke freely marijuana.
then There is another reason, more geographical. Holland are actually only two of the twelve provinces of the Country, both on the west coast: the north Holland, which includes Amsterdam, and Harlem, and the south of the Netherlands, with cities such as the Hague, Rotterdam and Leiden. In the middle Ages, the former county of Holland was an autonomous political entity, but already in the Seventeenth century, with the birth of the Republic of the Seven United Provinces, became the administrative division. In 1840, after the ephemeral kingdom of Holland, created by Napoleon, the territory was divided into two provinces.
This revolution in language is, however, a controversial move because, although the confusion between the province and the Country harassing the Dutch, it is also true that for a great part of the planet Nederland, or worse in the NL, will evoke hardly the land of the big dams, of the innovation and tulips. The fact is that the new logo will be adopted by the ministries, the embassies, the universities, the municipalities and the organisations co-operating with the government. And this will cost 200 thousand euros. The words will be used in big cultural and sporting events, since the music festival of Eurovision that will be held in Rotterdam in may or from the Olympic Games to Tokyo next summer. "In those occasions, it would be interesting to promote abroad only a part of the nation," says a spokesperson of the ministry of Foreign affairs, according to which the name change will also serve to promote a new tourism strategy to stem the arrival of those who arrive with low-cost flights and the only goal are a few streets in the centre of Amsterdam. According to the estimates of the local tourism board, the number of visitors will reach 30 million by 2030, almost double of the actual tourists. But just called differently to stop the mass tourism?
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