A good digital marketing strategy is effective in ensuring brand awareness and visibility. Especially in a now highly-digitalized market space, utilizing digital platforms in marketing your product or service is a smart way to broaden your business's scope. This way, you can reach potential customers living far from your physical location. By the time you're thinking about marketing your product or service, you should've done all the groundwork involved in setting your business up, including a decision on your brand name and message.
These are essential to your marketing strategy's success because the crux of it all represents what your start-up offers and its ability to appeal to potential clients. And that is what your brand name, logo, and or tagline ought to do at first sight. Please read further and find out what marketing strategies you could consider.
1. Search Engine Optimization
In getting your brand's message to your potential clients, you could build a website that offers lots of information about your product or service. That being said, building the website is one thing; getting people on there is another. Truthfully, there's nothing magical about yours that makes it an exception when you first create it. However, you can make it a top choice when you use search engine optimization (SEO) tools.
The efficient use of SEO could direct traffic to your site and gradually place your website higher in search results. The higher your business, the more credible you appear. More, this will likely fetch you a great number of new clients. If you're unsure how to institute this, you could seek advice from professionals like CTO and founder Manick Bhan of Linkgraph.
He is an expert in growth marketing and SEO services and solutions. He is also the chief executive officer (CEO) and architect behind the SEO software pack, SearchAtlas, which is a software suite that offers free SEO tools. He is also the former CEO of Rukkus, a ticket reselling application.
2. Social Media Marketing
You can't go through digital marketing without stopping by social media. From Youtube (which has over two billion users) to Instagram, Facebook, Twitter, and LinkedIn, you'll find thousands of potential customers on all of them. That's why it's just impossible to carry out digital marketing campaigns without the help of social media.
You'll also have a higher chance of directly reaching your audience on these platforms through audience engagement, conducting surveys, quizzes, etc. However, you have to post, preferably every day, consistently. This strategy also helps direct traffic to your website, builds brand loyalty, improves your ranking in search results, translates into an increase in customers and sales, and can help expedite your start-up's growth.
3. Targeted Ads
While running ads on traditional media (television, radio, newspaper) is a welcomed idea in broad marketing strategies, running targeted ads on digital platforms is also quite an attractive strategy. This will be most efficient when targeted at people who have shown interest in your brand. That way, you know you're reaching out to people who already understand what you're selling.
4. Email Marketing
Directly sending emails to customers is also another way to introduce them to your brand. However, as an upcoming entrepreneur, it's best to familiarize yourself with email marketing's best practices. In some countries, there are various data protection laws that surround this marketing method.
Due to these restrictions, many people think this method is not as effective. However, it'll help to jump on every available opportunity to market your business. Since emails are still in use, this strategy is very much relevant. Productively send existing and potential customers product updates, discount offers, etc., within reasonable intervals in order not to cross the nuisance line. Then, witness your business experience handsome returns on investment (ROI).
PPC simply means Pay-per-click and it is one of the top digital marketing strategies to promote a new business or product in search engines. It is the most effective way to reach your target audience who might be interested in the products or services you offer. PPC ad networks charge brands and companies for each click they get from the ad. You as a business owner can also calculate cost per 1000 impressions by using a CPM calculator to make sure your PPC ads are performing well.