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Xiaomi is expanding its offer with an electric bike, and tvs

Usually, when a manufacturer of smartphones announced the launch of new products, it unveils a new phone. This is the case with Xiaomi, but it adds four tvs and an electric bike. The group fully intends to impose in all areas of consumer electronics, after he made a name in the mobile phone. Others have succeeded before him, in particular the Koreans, Samsung and LG. The strategy is similar, except that the featured products have changed. Twenty years ago, tvs reigned supreme in the sector. The smartphones have taken up the torch.

The chinese group, which now points to the fourth position in sales of smartphones in the world, unveils the Redmi Note, 9. The pre-orders are open, for a provision in June, most of the brands that have a radius telephony. With this model, Xiaomi aims the entry-level. It will be sold for 199 euros for the version with 64gb of storage. With these smartphones of good quality, with very competitive price, Xiaomi has started to make a name for himself in France. After two years of presence, it has two million users.

Four televisions....

The group putting on its reputation to expand its offerings and attract new customers. This is achieved by launching a range of tvs. For the moment, the chinese group launches four tv sets with LCD screens ranging from small unit of 32 inches wide 65 inches. Again, the prices are clearly aggressive, from 149 to 699 euros. The Mi TV 4S 65-inch is even the subject of a special offer at 549 euros, for two weeks. With its tvs, Xiaomi is also looking to strengthen its presence in the connected home. The tv then becomes the control screen of any home.

This is not the first time that a chinese group launches on the French market of tv sets. Others are risky before Xiaomi, without much success. "A tv, it is a product of the banal, a rectangle that is lit with a logo in the middle. However, what changes this is the logo! The recognition of the brand Xiaomi is going to make the difference," says Yan Liu director Xiaomi France.

The electric bike of Xiaomi. xiaomi.... and a bike

The brand has already launched the conquest of the new mobility with its scooters electric. It launches now a folding bicycle, electric assist. Again, the price argument is compelling: less than 1000 euros. With an autonomy of 45 km, its weight is 14 kg, and its unique size, the Mi Smart Electric Bike is above all dedicated to short trips, possibly as an adjunct to the use of other means of transport. The brand has decided to launch only one size of bike, adaptable as well to a 10 year old child that an adult of average size. In short, cyclists need not apply.

The editorial team conseilleXiaomi defies Apple on the Champs-ÉlyséesDes tv giants to counter smartphones and tablettesHuawei and Xiaomi, on the foot of guerre1 commentaireanonymele 26/05/2020 15:21

excellent phones, with a report quality/price unbeatable, but crammed with bloatware. This is not very difficult to get rid of but it is necessary to know a little. Another drawback : it is not possible to encrypt the microSD card. It is a choice of Xiaomi to avoid problems with cards added that are not always of good quality.

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